In a post to X – formerly Twitter – one shopper pointed out the extortionate cost of a 1kg bag of Cadbury’s Mini Eggs in their local WH Smith store
Shoppers fume over the price of a bag of Cadbury Mini Eggs ahead of Easter this year.
Although Easter is still a few months away, supermarkets and high street retailers have started to stock some of the UK’s favourite Easter treats. One of those is Cadbury’s Mini Eggs. In a post to X – formerly Twitter – one shopper pointed out the extortionate cost of a bag of them in their local WH Smith store.
In the post, the X user said: “They better hatch dragons for £19.” The image shared alongside the post showed a 1kg bag of Cadbury Mini Eggs on the shelf with a black security tag wrapped around it. The post saw some traction, with over 12,000 likes and over 540 reposts.
Another fan of the Mini Egg responded by saying: “Screaming at the security tag,” while another said: “lad, why’s there’s a security tag on it.” In response to this, the original poster added: “Haha, think cause it’s asking to get robbed at £19.” Other X users said the £19 price tag of the treat was a “joke” and was “laughable”, with a fifth saying, “Only a fool would pay that.”
Others shared that the same 1kg bag of Mini Eggs cost just £14 in Tesco and B&M. One person said that it was “cheaper” to buy the individual bags for around the same weight. The Cadbury classic has been a familiar sight each year for Easter since 1967. However, Brits have fumed over the price of Mini Eggs over the last few years as its price has skyrocketed. Some commentators said they could grab a bag for as low as £12 a few years ago.
In response to a recent Mirror report on the issue, a spokesperson for Mondelēz International, which owns Cadbury, said it “understood the economic pressures” consumers continue to face, noting that price rises were a “last resort” for the business. They added: “However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.
“Meanwhile, other costs like energy and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. As a result, we are having to make some carefully considered list price increases to our Cadbury Mini Eggs so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.” The Mirror has approached WH Smith for comment.