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Home » Primark’s ‘charming’ £16 bag adds ‘playful touch’ to wardrobe
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Primark’s ‘charming’ £16 bag adds ‘playful touch’ to wardrobe

By staff24 May 2025No Comments2 Mins Read

Primark shoppers have dubbed it the “bag of the season” after seeing it on TikTok

05:00, 24 May 2025Updated 09:14, 24 May 2025

Shoppers and visitors out on Oxford Street with Primark bags on 4th May 2025 in London, United Kingdom. Oxford Street
Primark shoppers are loving the new bag(Image: Getty)

Primark shoppers are keen to get their hands on a “charming” new bag they’ve spotted online. The retailer is well known for its on-trend and affordable fashion – and there may just be a new favourite in stock.

The Paula Echevarría Straw Seashell Clutch Bag is priced at £16 and is a shell-shaped straw clutch bag with a detachable crossbody chain strap. The bag has been shared on social media and has proven hugely popular with fans.

TikTok user @kat_hickss posted a clip of the bag, with the caption: “Okay Primark I see you.” Text overlaying the video dubbed it “the bag of the season.”

Beneath the post, one shopper said: “we’re so obsessed,” and a second wrote: “super cute.” A third added: “She’s cute.”

Another TikToker, @makeupbyhx, shared the bag alongside the caption: “@Primark be coming through with the holiday bags!” Text over the clip read: “Get this in my suitcase.”

Content cannot be displayed without consent

Primark fans loved the clip, with many taking to the comments to share their thoughts. One said: “Sooo lush babe.”

A second wrote: “Love a good Primark bag.” A third added: “So cute!!!!”

A fourth impressed viewer commented: “I’m obsessed.” A fifth wrote: “This is a must” and another said: “Looks nice.”

Paula Echevarría Straw Seashell Clutch Bag
Paula Echevarría Straw Seashell Clutch Bag(Image: Primark)

The full Primark product description reads: “Say hello to summer with this charming Paula Echevarría straw clutch bag. Shaped like a seashell, this woven accessory brings a playful touch to your warm weather wardrobe.

“The delicate pearl-like clasp closure adds a hint of elegance, while the detachable gold-toned chain strap gives you versatility to wear it your way. Take it from beach to dinner with ease – pair with a flowing maxi dress and sandals for daytime adventures, or match with your favourite white linen ensemble for sunset dinners. This shell bag is designed to hold your essentials while keeping your holiday style perfectly on point.”

The Primark bag is available in stores now. Shoppers can check availability or order via Click and Collect here.

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