The new Optimum Peptides collection follows the success of the health and beauty chain’s collagen collection, and has already earned the approval of dermatologists and customers alike
After their last skincare innovation was dubbed ‘Botox in a bottle’ by shoppers, Superdrug is back with a brand new range, which the retailer is expecting to be their ‘fastest selling skincare launch to date’. The new Optimum Peptides collection follows the success of the health and beauty chain’s collagen collection and has already earned the approval of dermatologists and customers alike.
The new Optimum Peptide range is made up of four products, a day cream spf50, a night cream, serum and eye cream. Each product is priced at £18, but we’ve found a way to get one for £1.50 with TopCashback.
Each product in the range pairs collagen-boosting peptides with targeted ingredients to amplify their effectiveness. They’re scientifically formulated and proven to deliver firmer, smoother, and more radiant skin ‘within four weeks’.
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Elsewhere, Boots’ No7 Future Renew Day Cream SPF40 50ml is another peptide-powered spf moisturiser on the high street. Launched in 2023, the cream is priced at £37.95 and has an average rating of 3.3 stars out of five based on more than 12,000 reviews. The Future Renew range was the health and beauty retailer’s fastest-selling skincare launch in Boots history.
Superdrug’s Optimum Collagen range saw similar success when it launched the same year, with the Collagen Night Cream dubbed ‘Botox in a Bottle’ in Spring 2023, leading to an astonishing 702% increase in sales. But the new peptide range is set to give it a run for its money.
The most popular product from the edit so far has been the Optimum Peptides Day Cream SPF50 , which has a 4.5 star rating based on more than 50 reviews on the Superdrug website. The moisturiser features peptides which work to ‘smooth fine lines and wrinkles’, alongside hydrating arginine and niacinamide, a potent antioxidant, that helps support skin barrier and collagen production.
Designed to deliver hydrated, plumped and protected skin, the unscented cream is said to have a ‘luxurious’ texture that ‘glides’ onto skin. According to trials, 85% of users agreed that the product leaves skin instantly plumped, with skin feeling ‘smoother, firmer and stronger’ after a fortnight, with the appearance of fine lines and wrinkles minimised after a month.
As part of the TopCashback offer, new members who sign up to the site and spend £15 will earn a £15 sign up bonus . That means new customers will be able to get the £18 cream for £1.50, while existing members will get it for £16.50 after cashback.
How to get the Superdrup Optimum Peptide moisturiser for £1.50:
- To claim the cashback offer, new members of TopCashback need to sign up via this link
- Search for Superdrug and click ‘Get Cashback Now’.
- Shop and checkout as usual.
- Cashback will then track and appear in your TopCashback account within seven working days of your purchase. The cashback will become payable (and available to withdraw and spend) after Superdrug has paid TopCashback the commission for your purchase.
Cosmetic Dermatologist Dr Nora Jaafar is Optimum’s new brand ambassador, and claims she was able to delay her Botox by ‘nearly two months’ after using the range. She said: “Peptides have been the best thing I’ve introduced into my personal skincare routine this year and I’m so glad we finally have an affordable and accessible range on the market with Superdrug.
“I genuinely haven’t needed to redo my botox for nearly two months longer than usual because of this new full range. After six weeks, I’ve noticed more elasticity, tightness and glow to my skin.”
And she’s not the only one impressed by the range, with one shopper commenting: “This day cream protects my skin from sunlight SPF50 and also hydrates. I love how my skin feels firmer and smoother. Fine lines are minimised and it doesn’t smell.”
Another added: “I’ve been a big fan of the Optimum Collagen range for over a year now so I thought I’d try this. I love the texture of this day cream and also that it contains an SPF. I’ve been using it for a couple of weeks and my skin feels really bouncy and hydrated. I can’t wait to see what improvements it makes in the long term!”
“I have been using this cream for two weeks now and I am really pleased with the effects,” wrote a third. “It protects as it is with Spf 50, which is an added bonus. I got a bit worried when I opened it, as it got that yellowy colour like a sunblock, but it feels completely different when applied on the face. It instantly hydrates, and skin feels fresh, plumped and more elastic.
“After two weeks of use I start noticing that my skin feels and looks smoother and firmer. I used it in combination with peptide serum and peptide night cream and I found this trio great.”
Not everyone has been 100% sold, though. One shopper left a more critical review, which read: “Initially, I really liked this product. Loved the feel of the cream and it was easy to apply and absorbed nicely into my skin. However, after a week of using the product, I have noticed pilling happening once the cream has been applied. My skin feels pretty dry and dehydrated too. The product has not been great for my skin.”
Though it is worth noting that Superdrug has quite an impressive ‘100% happiness guarantee’, which means shoppers can get a full refund plus 25% off their next own-brand purchase when they return the unwanted product with their receipt.
Other peptide-based serums like Medik8 Liquid Peptides Advanced MP and Skinceuticals P-TIOX Peptide Serum are also flying off the shelves, but they come with a hefty price tag, so for those who are curious about peptides but want to try out a more budget-friendly option, first, they can shop the Superdrug cream for £18 here , or get it via TopCashback here.