Ted Baker is best known for it’s floral fashion designs and indulgent bathing products, but their latest launch is set to be a hit with fragrance fans
I’m a frequent fragrance rotator, and I love to match my daily perfume pick to my mood, outfit, and the weather. As the temperature rises, I’ve found myself moving away from the light, soft and airy scents of spring and into more tropical aromas, with one £25 bottle fast becoming a go-to .
Ted Baker’s new fragrance Kasia has landed just in time for summer, and it’s every bit the sunny, mood-boosting escape it promises to be. Inspired by ‘golden hour warmth and carefree optimism’, it delivers good vibes from the first spritz and is the ultimate ‘holiday in a bottle’ scent.
It’s a bright, breezy eau de toilette that brings together tropical fruit, creamy florals, and soft, woody notes, all while managing to stay refreshingly sophisticated. It opens up with juicy lychee bringing a slightly tart sweetness, giving way to a floral core of jasmine and pink hibiscus.
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But perhaps the most standout note is the creamy coconut, which manages to stay warm and comforting, without veering into sugary body spray territory. Further cementing its status as a mature and sophisticated scent, it’s beautifully blended with soft vanilla, amber and sandalwood, which gives it a little bit of an edge.
The perfume is powered by mood-boosting fragrance technology, meaning it really is ‘joy in a bottle’. It’s formulated using MoodScentz+ technology from Givaudan – a science-backed innovation proven to enhance feelings of happiness and wellbeing.
Ted Baker isn’t the only brand designing scents with specific emotions in mind, though. Charlotte Tilbury has a collection of six perfumes, each aiming to evoke a specific feeling, from Calm Bliss to Joyphoria. Charlotte’s Collection of Emotions starts at £20 per bottle, although a full-sized bottle costs over £100.
By comparison, Ted Baker’s spritz is incredibly affordable, coming in at £25 for 50ml and £34 for 100ml . It may not have the longevity of a more concentrated eau de parfum, but it’s a fantastic budget-friendly option and one you can afford to be more liberal with.
Another popular option with a coconut-centric scent is the Maison Margiela Replica Beach Walk. It evokes the feeling of salty skin, sun lotion, and coastal breezes, with similar coconut-vanilla warmth for £60.
Sol de Janeiro Brazilian Crush Cheirosa 62, £38, is richer and sweeter than Kasia, with pistachio and caramel notes, but still in the same feel-good, vacation-ready family. And for many fragrance fans, Estée Lauder Bronze Goddess is considered the OG summer scent, with coconut milk, amber, and florals; a little more decadent but in the same golden, beachy lane.
If you’re looking for an affordable signature for the warmer months, Kasia is an easy yes. Whether you’re tossing it into your beach bag or spritzing it before a summer coffee date, it’s guaranteed to garner compliments.