TikTok users are raving about this ‘underrated’ UK seaside town – and it’s no wonder why. The destination boasts two beaches, a charming lighthouse and an award-winning bakery
The prospect of a sunny summer has many Brits contemplating a staycation this year instead of jetting off overseas. Staycations, which became exceedingly popular during the Covid pandemic, are proving to be just as enjoyable and sun-soaked as trips abroad – and they often come with less hassle and a smaller price tag.
With summer around the corner, it’s the perfect time to discover some of Britain’s finest beaches, perhaps visiting a coastal town that’s new to you? TikTok influencer and travel expert @lotteboo3 took to the platform to shine a light on what she considers an “underrated” seaside treasure.
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Southwold, hailed as a “classic seaside town” by the Express, is nestled in Suffolk and ticks all the boxes for a quintessential British staycation.
The town is home to two inviting beaches, Southwold Pier Beach to the north and Southwold Denes Beach to the south. Holiday-goers will be greeted by rows of quaint, brightly coloured beach huts that line the shore, injecting vibrant butter yellows, whites, and blues into the scenery.
The TikTok user posted footage of an “award-winning bakery”, overflowing with delectable sausage rolls, gingerbread men, croissants, and assorted pastries.
She also highlighted a “charming lighthouse” – perfect for those holiday photos – and a magnificent pier where visitors can leave their mark by adding personalised plaques.
The official Southwold Pier website even offers a Pier Plaque Creator, giving tourists the chance to craft their own plaque as a “great gift, a wonderful surprise or a memento of your visit”.
Holidaymakers heading to Southwold are in for a treat, with the chance to meander through its picturesque streets dotted with colourful abodes, discover distinctive independent boutiques, and relish traditional coastal pleasures such as ice cream.
Lotte’s TikTok showcase of Southwold has captured the imagination of social media users, racking up nearly 32,000 likes and over 3,200 saves.
The post has sparked some serious wanderlust, prompting more than 1,000 shares as people plot their next escape. Admiring comments flooded in from fans of the town, with one user, @Goodgriefisthatthetime, professing: “Worked at scores of seaside towns all over the UK. By far the cleanest, well looked after.”
Meanwhile, Laura Marsh joined in the chorus, saying, “We live down the road from Southwold, definitely one of our happy places. Great beer and fish and chips.”
Numerous commenters labelled Southwold as their “happy place”, including Bethany who revealed, “I absolutely love it here I go every year, it’s like a second home”.
Adding to the endorsements, Caitlin Harvey shared her six-year working experience in Southwold, concluding: “Worked here for six years. Can’t deny that it’s actually a lovely place to visit.”