Hailey Bieber has just sold her beauty empire Rhode for a staggering $1billion to e.l.f Beauty, which she can now add to her already jaw-dropping net worth amount
Despite marrying one of the wealthiest pop stars in the world, Hailey Bieber has done pretty well for herself, too. Now the beauty mogul has just signed a £1billion (£750m) deal for her cosmetic company Rhode, adding to her already staggering £15million ($20million) net worth.
The deal comes as her viral it-girl makeup line, with her range including skincare products such as blush and lip tints, has been sold to e.l.f. Beauty. Rhode expanded rapidly since its launch in 2022, where it drew in a 100,000-strong waiting list, and according to Vogue Business, she managed to sell 36 units of the brand’s hit product ‘glazing fluid’ every second in past restocks.
It reportedly made more than $200m in net sales over the first 12 months thanks to the viral products. Hailey, who will remain as the company’s chief creative officer, wrote on social media that the deal marked the “next chapter”
“Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally,” she said.
In addition to being the Rhode founder, Hailey is also a well-known model and wife of Justin Bieber, and the couple tied the knot in 2018. They are also parents to their son Jack Blues Bieber – but tend to keep him out of the spotlight.
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Hailey started modelling on the runway for Topshop and Sonia Rykiel in 2014 and then went on to appear in a number of campaigns for well-known brands such as Ralph Lauren, Tommy Hilfiger, and Levi’s. The star was also the face of many magazine covers, including Vogue, Elle, and Harper’s Bazaar.
Hailey is used to the spotlight, as her dad is American actor, director and producer Stephen Baldwin. Her mother, Kennaya Baldwin, is a Brazilian graphic designer. Her uncle Alec Baldwin is also an American actor.
Hailey has reportedly made the decision to keep her son away from her parents after their relationship deteriorated when she fell pregnant. Since getting married, Justin and Hailey’s combined net worth is said to be around $300 million, with an annual income of nearly $80 million thanks to Justin’s success.
The Baby singer has built a hugely successful fortune through his music and other projects, and despite being semi-retired from the music world, the Canadian star is still one of the richest musicians in history. This combined fortune also means that the couple’s son, Jack, is set to be one of the richest newborns in the world.
Hailey gave birth to Jack in August, after Justin announced his arrival with a sweet snap of his foot on social media and captioned the image: “Welcome home Jack Blues Bieber.”
Following the birth, Hailey’s dad took to social media to congratulate her. Stephen, who has been wed to Kennya Deodato since 1990, joined forces with Justin’s mum, Pattie Mallette, 49, to celebrate the new arrival. After Pattie exclaimed on X: “CONGRATULATIONS @justinbieber and Hailey. I LOVE YOU FOREVER BABY JACK!,” Stephen chimed in minutes later with: “Amen, Congratulations to you and may God continue to bless our family.”
But now, it has been said that Hailey is choosing to keep her parents away from Jack after their relationship broke down when she fell pregnant. An insider said their relationship got worse when her dad asked fans to pray for Hailey and Justin on social media.
He reposted of a video of Justing singer, which was shared by All Things Possible Ministries founder Victor Marx and captioned: “Christians please when you think of Justin & Hailey, take a moment to offer a little prayer for them to have wisdom, protection, and draw close to the Lord.”
The source told MailOnline: “Hailey had a blowout with her family when her dad asked for prayers for Hailey and Justin, and she told him that she did not want him meddling in her life.” The insider claimed Stephen told his daughter that she wouldn’t have even known the singer if it “wasn’t for him making the introduction”.
Hailey was not happy about this at all,” they said. Hailey recently disclosed that she isn’t as “super close” with her renowned relatives anymore. Hailey opened up to W Magazine about feeling distant, attributing it to her “very independent” nature and stating: “I’m my own individual now, and I’ve built my own family.
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