The brand may be known for its lingerie and adult toys, but it’s really been killing the fashion game recently – and its latest drop is no different
Festival season is officially here – and if you’ve bagged tickets to Glastonbury, Reading & Leeds, Download, Isle of Wight, or one of the other popular weekend events, you’ll know that sorting your outfit is just as crucial as the lineup. Fashion editor Rachel Pugh has been hunting for the perfect ensemble, and stumbled upon options in a rather unexpected place: Ann Summers.
She said: “The brand is smashing it with its glitzy, dancefloor-ready collection. From sequin-adorned bodysuits to faux leather shorts, it’s got all the elements for a main-stage moment – and some of it is even on sale.” reports the Manchester Evening News .
One of her top picks was the brand’s Flashing Lights Sequin Body, now £27.20 (was £34). She commented: “In an electric pink and dripping in sparkle, it’s practically made for dancing under the stage lights. It’s bold, fun and cheeky, with a plunging back and mesh thong bum. Pair it with denim cut-offs, or go full throttle and wear it solo with a pair of knee-high boots.”
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If you’re feeling particularly daring, the Eternal Rainbow Suit is another option. Now reduced to £28.80 from £36, it’s crafted from rainbow lace and mesh instead of a solid colour, giving it a dreamy vibe. It also has underwired cups for extra support and adjustable shoulder straps for comfort.
“With a piece this eye-catching, keep the rest of your outfit simple,” said Rachel. “Think black shorts and chunky combat boots to let the bodysuit do all the talking.”
Festival edit
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Ann Summers
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Ann Summer’s festival collection includes eye-catching bodysuits and faux leather shorts – some of which are on sale.
Elsewhere, Jaded London is set to be your new go-to for festival outfits with knockout styles including standout cargo trousers and co-ord sets that will have you channelling headliner vibes. “I bagged myself a pair of beige parachute trousers to wear at the Lido Festival in London over the weekend,” Rachel commented. Otherwise, Motel Rocks is another option. Known for its bold prints, sheer layering and y2k party-girl energy, it’s perfect for a muddy field.
Back at Ann Summers, there are also some great short options available. Festival-goers can go full glam with a diamante-detailing pair or keep it classic with a plain black version – both £28.
The brand’s festival range has not yet received many reviews, although a couple of people have commented on the diamante shorts. One person said: “Really pretty. The material is thin, which is perfect for summer. I love the bling detail on the chains.
“I recently went from 16 to 14, and I am choosing size medium more often. I went with a size large on this one so that my belly doesn’t stick out. They are a bit large, but I love how they make me look as if I have room.”
When scouring Ann Summers site for criticism, results seem scarce, yet there’s a grumble or two about their delivery service found on TrustPilot, with one customer posting: “I placed an order which was cancelled a week later. No reason was given; the email stated that if I still wanted the products, I should place a new order.”
Speaking on the festival edit, Rachel concluded: “Ann Summer has officially entered its festival fashion era – and I want it all.” Shoppers can view the entire range here.