Meghan Markle, the Duchess of Sussex, is now selling a selection of new food items, including an apricot spread and a limited edition orange blossom honey, the latter costing £21 per jar
Meghan Markle has claimed her brand’s new food products – including a £21-per-jar honey – have almost sold out within hours of release.
The Duchess of Sussex, 43, has expanded her As Ever range with several new items, including a rosé wine, an apricot spread and the limited edition orange blossom honey. She said most of the first batches of these treats almost sold out within minutes of release, a claim which left some fans and critics puzzled.
Social media users went online to suggest the former actress was “playing the ‘sold out’ game”, an approach they say salespeople use to encourage customers to swiftly part with cash. However, Prince Harry’s wife did enjoy success with the first release of products under the brand – with the likes of a jam, honey, herbal teas and flower sprinkles all snaffled within hours.
Suggesting this was the case again, Meghan says in an Instagram video she wishes she had “so much more inventory”. She adds: “We are nearly sold out on everything, and I can’t believe it… Thanks everybody.”
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In the clip, the mum of two explains how the flower sprinkles have again proved to be the most popular item – just as they were in April. Most items on As Ever’s website have “sold out” beside them, including the flower sprinkles and apricot spread.
But trolls are still not convinced, writing on Twitter (formerly X) they felt Meghan was assuming “people were stupid”. One person posted: “She is playing the ‘sold out’ game and thinking we are all stupid. You fool no one Meghan Markle.”
Another shared: “Wait the only new thing she dropped was the apricot spread. WTF. And it sold out after 20 mins. Meghan must think people are really stupid.” Among further harsh digs, another critic added: “Wow they have super small quantities. The apricot and tea already sold out.”
But in full, Meghan says: “We spent so much time making sure we had so much more inventory. That’s why we took the time and you guys are doing it again. We are nearly sold out on everything. And I can’t believe it – even flower sprinkles which I knew would be the big one again. So that has more inventory than all of it and that is also about to sell out.”
While the apricot spread and honey went on sale on Friday, the Napa Valley rosé wine will be available from July 1. The rosé is Meghan’s first foray into the wine market – with the product sourced from the famous region of California , up the west coast from her Montecito mansion.