Over 13,000 shops closed across the UK last year – including thousands of independents – but Stamford’s high street continues to flourish and there’s a reason why
High streets across the nation are facing closures, with many empty shopfronts, but one little town is thriving instead.
Stamford, a market town with a population of just over 20,000 in Lincolnshire, boasts the most listed buildings for a town of its size, with more than 600, and is home to around 170 independent shops. Whilst other retailers may be feeling the pinch, Stamford continues to buck the national trend, with businesses thriving thanks to a loyal community, a strong tourist pull and a close-knit network of traders supporting one another, the Express reports.
“The message is pretty clear – use us or lose us,” says Ben Stevenson, owner of jewellery shop Rubirox, which just marked its 15th birthday. “If you want us to stay here then you need to keep shopping in the town. And people do! It’s a great town to be based in.”
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Rubirox sits proudly on St Mary’s Street – crowned the UK’s best high street for independent shops last year. Ben credits the success to Stamford’s unique sense of community and said: “A lot of the locals want to support their businesses.”
Over 13,000 shops closed across the UK last year – including thousands of independents – but Stamford’s high street continues to flourish. Sarah Sewell, who runs Energy Clothing and is chair of Shop Stamford, started the initiative to promote the town’s shops eight years ago.
“We’ve got a good regular customer base from the local community,” she says. “That sense of trust we’ve built over time.”
Their annual Little Book of Stamford highlights shops, includes a town map, and is distributed around local hotels and campsites. Shop Stamford started on social media as a campaign to promote the town but now it’s in its fifth edition being published as a book as disturbed widely so when people arrive they can get their hands on it and know exactly what’s on offer.
Markets play a vital role in the town’s success, with over 70 stalls filling Broad Street and Ironmonger Street every Friday. From produce and flowers these markets along the farmers’ markets and weekend stalls in Red Lion Square regularly draw crowds to the town.
Stamford’s historical charm also keeps the visitors coming. Burghley House, a grand Elizabethan mansion just outside the town, was used as Windsor Castle in The Crown, while Pride and Prejudice fans might recognise scenes shot in the town centre.
For Molly Clegg, who runs Murano Silver, the town’s success lies in its community of shops, not competition. “You can have the best shop in the world but if you’re the only shop in the town, you’re trying to bring people in yourself,” she says.
“Because there’s lots of us, and we work well together as a community, it brings people to the town rather than to an individual place. I’m not the only jewellers’ in Stamford, there are other brilliant ones here. But we always refer each other to customers.”
Support from local landlords also plays a role. Nicholas Rudd-Jones, who helps produce the Little Book of Stamford, says: “You get relatively smaller scale landlords in Stamford who own 20 to 30 properties and favour the independent sector. This is quite important in helping the businesses.”
(Image: Adam Gerrard / Daily Express)
Stamford has also held onto its reputation as a top spot for a weekend break or relaxing day out. The Crown Hotel, a coaching inn dating back to the 1800s remains a staple.
“You can come here and have a coffee, have your brunch, have your lunch, do some shopping, you can have an hour wandering around looking at architecture, you can visit a church. We’ve got the whole experience here,” says its owner Michael Thurlby.
He says even in November, business is steady.
It seems that Stamford has found the perfect mix to keep thriving and to keep its community happy and it all comes down to community and neighbourly spirit, businesses working together to bring in crowds and promote one another and landlords being invested in businesses thriving.
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