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Home » Seven in ten skip key technique for keeping gums ‘happy and healthy’
Health

Seven in ten skip key technique for keeping gums ‘happy and healthy’

By staff1 July 2025No Comments3 Mins Read

A study of 2,000 adults found that 45% of Brits don’t regularly think about their gum health, with four in 10 admitting they only care about having clean teeth

Young woman brushing teeth
Most brits spend less than 90 seconds brushing their teeth(Image: Getty Images)

Research has revealed that four in ten Brits overlook their gum health, focusing solely on maintaining clean teeth. A survey of 2,000 adults commissioned by Corsodyl, to mark its 50th anniversary found that 45 percent rarely consider the health of their gums.

The study revealed that a third of adults wouldn’t recognise if this part of their mouth was unhealthy. Three quarters have never thought about cleaning at an angle to reach between the gum and the tooth. It also discovered showed four in ten people brush for less than 90 seconds on average, with one in ten experiencing bleeding gums every few weeks.

Man flossing his teeth
Flossing is a key way to look after gums(Image: Getty Images)

Dr Kate Fabrikant, from parent company Haleon, emphasised: “We need to continue raising awareness of gum health importance, they are just as essential to our overall oral health as our teeth.

“There is still a lot of work still to do to achieve good gum health in the UK, and that’s why we are empowering individuals to make it a bigger priority.”

The study revealed that a third of adults wouldn’t recognise if this part of their mouth was unhealthy.

While a third have experienced receding gums and 55 percent have noticed them bleed, they were unaware that tenderness, swelling, and receding gums are indicators of poor gum health.

How healthy are your gums? Take this quiz to find out.

“The gums in our mouths play a crucial role in supporting and protecting the teeth, acting like a cushion and barrier against bacteria,” Dr Kate added.

“Healthy gums keep the teeth firmly anchored, shielding them from infections that could lead to serious dental problems.”

Seven out of ten confess they don’t floss daily – a crucial method to keep gums healthy and happy. Moreover, three quarters don’t steer clear of sugary snacks, and two thirds never clean their tongue.

Dr Kate added: “Maintaining optimal gum health is crucial for overall oral hygiene and well-being.

“Healthy gums are typically pink and firm, fitting snugly around your teeth without bleeding, swelling, or pain – while unhealthy gums can lead to gum disease, tooth loss, and even impact heart health.

“Regular dental check-ups, proper brushing with the right toothpaste, and flossing techniques are all essential practices to ensure your gums remain in good health.”

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