Wimbledon has served up more than just thrilling tennis on opening day – with fans left reeling at the cost of refreshments around the All-England Club
Wimbledon has delivered more than just exciting tennis on its opening day – with spectators left stunned by the sky-high prices of snacks and drinks across the venue.
A whopping crowd of 42,756 fans streamed through the gates on Monday to witness a historic day, as seven British players progressed through the first round – a record in the Open era. However, while supporters filled Centre Court, Court One, and Henman Hill to watch the action, many were shocked at the cost of refreshments.
At ‘The Hill Larder’, fans can indulge in sweets like Haribo, Skittles and the iconic strawberries and cream – but not without reaching deep into their pockets.
Tennis snack and drink inflation
A pack of Galaxy Minstrels has seen a more modest rise from £3.50 to £4.40, while Jude’s Ice Cream Tubs, Divine chocolate bars and cookies are also available, priced at £4.50, £2.30 and £3.15 respectively, reports the Express.
Those who prefer savoury aren’t spared either. A sausage roll costs £5.10, while Mac & Cheese Bites and a Cornish pasty are priced at £6.80.
Sushi enthusiasts can indulge – if they’re willing to fork out up to £15.10 for a Grand Slam Sushi Selection.
Even Wimbledon’s beloved strawberries haven’t dodged the price hike. After proudly holding prices steady for over a decade, the All England Club has quietly increased the cost to £2.70 – a 20p increase on last year.
With 140,000 punnets sold annually, this small change is expected to rake in an extra £28,000.
Best value food
However, it’s the price of drinks that’s sparking the most outrage among spectators. A 300ml bottle of Stella Artois, which is the official beer of the event, is going for a hefty £7.50, with the alcohol-free variant slightly less expensive at £6.90.
But punters looking for a full pint will have to part with £8.85, a jump from £7.55 in 2023 and £8.50 last year. One dismayed fan was quick to criticise the pricing, stating: “Stella is one of the cheapest beers you can buy at trade prices these days. Which explains why Wimbledon are charging £8.85 a pint and even charging 40p more than Guinness! ! It’s nothing to do with profit margins. That’s just pure greed.”
When it comes to wine and spirits, the situation doesn’t get any better. A modest 187ml glass of white, red, or rosé will hit your wallet for £10.20, the same price as a Sipsmith gin and tonic.
For those willing to splash out, a whole bottle of wine is tagged at £49.60, while champagne aficionados might gulp at the £96 charge.
For something non-alcoholic, a beverage like Coke or Sprite is £2.75, and those wanting a large bottle of Evian – the championship’s official water – will fork out £5. However, fans can take some solace in the numerous free water refill stations dotted around SW19.
While the tennis action provides its share of surprises, the exorbitant food and drink bill might be serving up the biggest shockers of all.