Some people were confused but others were willing to embrace the trend
Primark fans might feel like they’ve gone into the future if they spot some of the latest items available in stores. Some were confused and took to social media after seeing ghosts and ghouls on shop shelves ‘three months earlier than they’d expect’.
As people gear up for summer holidays and the continued hot weather that’s sweeping the UK, Halloween is likely the last thing on anybody’s radar. But for some eager shoppers, it’s never been a better time to celebrate.
TikTok user Amy (@amyelizabeth__x) shared a video of some items for sale in her local Birmingham Primark. She showed off a selection of mugs and candles for sale at the discount retailer.
One cup read “Basic Witch” and had an almost pearl-effect shine. There was also a candle adorned with cute cartoon ghosts that smelled like ‘smoked plum and berry’.
In a separate video, Amy also spotted a pumpkin-spiced latte throw blanket and another pumpkin-inspired one. More clips appeared online, like one by @weir_home, who spotted pumpkin-spiced candles and pumpkin-shaped cups in June. She wrote: “Not what I was expecting when I walked into Primark. [Not going to lie], this makes me super excited, though, as I love autumn!”
One Primark branch in Clydebank (@primarkclydebank) showed off as much of the range as possible. People shared mixed reactions across the internet.
One said: “Omg, there are too many cute ones to pick from. I might start Halloween early!” Another asked: “Why is Halloween on shelves three months early?” A third posted: “It’s getting earlier every year – Christmas will be next!”
There was a user who questioned: “Summerween??” Someone mentioned: “It’s time for summerween! Primark has the goods!” And, a fifth commented: “OMG SUMMERWEEN IS BACK!”
What is Summerween?
Summerween is mentioned quite a bit in the comments section of videos like this, showing off spooky Halloween goodies in summer. It’s a combination of the season and the holiday that’s always celebrated in late October.
The name was first introduced to he world in 2012 by Disney’s TV Series Gravity Falls. In the fictional series, this small town community loved Halloween so much, they decided to celebrate it twice.
Thanks to that show, fans started bringing the concept to life. It typically falls on June 22nd – 131 days before actual Halloween – as this is the date used in the show, but people often extend the celebration as there really are no rules.
While not an official holiday, Summerween is becoming a fun, alternative way to celebrate worldwide. It’s particularly popular with those who enjoy the spooky aspects of Halloween as well as the nicer weather offered in the summer months.