At least 77% of UK travellers said at least sometimes revisit the same place they’ve been before. And seven in 10 of those who have ever gone back to a familiar location have also chosen to book the exact same accommodation at some point
A recent survey of 1,200 UK holidaymakers revealed that a whopping 77% tend to return to familiar destinations at least occasionally. Moreover, seven out of 10 (71%) of those who have revisited a place have even booked the same accommodation again.
The main reasons for this trend include the desire to experience a beautiful location once more (37%), relive joyful memories (31%), and enjoy the comfort of a second home (20%).
Nostalgia plays a big role in travel plans, with many intending to revisit specific beaches (48%), eateries (37%), or picturesque viewpoints (32%) this year.
The most favoured spots for a repeat visit are coastal areas (46%), rural retreats (37%), and camping sites (14%). Despite these preferences, over one-third (36%) believe that discovering new experiences is the highlight of a staycation.
Darren Whittington from The Camping and Caravanning Club, which conducted the study and developed a tool to help find your ideal staycation style along with a list of thrilling activities for your next holiday, commented: “We can be creatures of habit when it comes to our holidays, but there’s so much to see in the UK.
“Trying a new activity or taking up a hobby can elevate a holiday to one you’ll never forget. With UK holidays now making up 59% of all the trips we take, there’s a lot of opportunity to discover new places and things to do, creating memories that will last a lifetime along the way.
“And with the rising popularity of staycations, more and more people are realising how much the UK has to offer, whether you prioritise excitement or relaxation.”
More than eight in 10 (86%) agreed they enjoy trying new things when they go away. And according to them, the best things about broadening their horizons include the opportunity to discover something new (62%), grow as a person (29%), and learn new skills (23%).
The research by OnePoll found new experiences also provide 47% time to bond with their family and 15% relish the chance to pick up a new hobby.
Respondents were excited to embark on adventures such as going on a cross-country road trip (24%), discovering a hidden gem (41%), and visiting sets from their favourite films or TV shows (23%). With activities they’re keen to try ranging from wild swimming (14%) and paddleboarding (13%) to mountain climbing and biking (12%).
Specific regions holidaymakers are most interested to explore are the Scottish Highlands (36%), Cornwall (36%), and the Lake District (35%). Where they aspire to uncover a variety of fresh attractions, including coastlines for leisurely walks (44%), heritage locations to expand their understanding (41%), and nature reserves to forge a deeper bond with the environment (26%).
Among those still hesitant about embracing novelty during their upcoming getaway, potential encouragements featured local pursuits they wished to experience (34%) and the opportunity to develop a new outlook on life (27%).
Darren continued: “There’s such a range of things out there to try – and it’s fantastic to see so many are already open to adventure. But for the one in 10 people who don’t enjoy trying new things while on holiday, we believe that the campsite is the perfect base to launch yourself into the incredible outdoors, try something new, and make this your summer of why not.
“Whether you’re drawn to the seaside, the mountains, the woods, or anything in between – there’s something out there for you to discover. It’s about time we break out of our routines and experience the full array of beautiful places and opportunities the UK has to offer.”