Best electric toothbrush Amazon Prime Day deals hand picked by expert

Shopping writer Lucy Addicott has chosen her top five electric toothbrush deals for Amazon Prime Day 2025 with one contender saving shoppers more than £300

Shoppers making the move from manual to electric toothbrushes might want to dive into Amazon Prime Day 2025’s oral-care offers as there are some sparkling deals on top brands. The likes of Oral-B and Philips have slashed the prices on some of their gadgets, providing a great opportunity to upgrade a dental routine for less.

With discounts of up to £310 off, there are some serious savings to be had and as a shopping writer who has tried and tested over five electric toothbrushes from Oral-B, SURI and more, my hand-picked deals make spotting the best ones a whole lot easier.

While a manual brush can do the job, they have nothing on their tech counterparts in terms of ease, functionality and overall results. As the average person spends more than 80 days in their life cleaning their teeth, it’s well worth investing in a high quality brush – and these deals mean you don’t have to spend a fortune.

READ MORE: ‘I’m a beauty writer – the new ghd curling wand gave me perfect waves in 15 mins’

READ MORE: The best electric toothbrush tested as Oral-B, Philips and Ordo compared

To take advantage of the deals customers will need to be a member of Amazon Prime. Those that are not can sign up for a free 30 day trial and enjoy discounts during the duration of Amazon Prime Day.

Elsewhere, Oral-B are also running a summer sale, with bundles including free toothbrush heads, toothpaste, mouthwash and more. It is also Boots ‘super savings week’ and shoppers can find discounts on electricals from brush-baby, Oral-B, Colgate and Philips.

Oral-B iO2 Electric Toothbrush, now £40, was £100

With a 60% off discount, the Oral-B iO2 model is now £39.99 reduced from £100. This beats the price of Boots and the Oral-B website, where it is on sale for £45.

It’s a top of the range toothbrush as it boasts three brushing modes (daily clean, sensitive and super sensitive), a gum pressure sensor and a 30 second timer letting the user know when to clean a different part of the mouth. It also comes with a travel case, for less than £40 all in.

There are various different colours in stock, from black to white, plus spending £3 extra means customers can get a sturdier case with a special design. One shopper was left very impressed with the ‘long lasting battery’ and another said its ‘smooth and quiet clean’ has ‘exceeded expectations’. Someone else said the ‘vibration feels a little rough’, but they got used to the sensation ‘pretty quickly’.

Oral-B iO8 Electric Toothbrush, now £139, was £450

Saving shoppers more than £300, the Oral-B iO8 can be snapped up for £139.99, down from £450. Nearly 70% off, this mega deal has been hailed ‘good value for money’ as it is a ‘five star toothbrush’. Features include six cleaning modes (daily clean, sensitive, whiten, gum care, intense and super sensitive) and sensor alerts.

Oral-B’s iO8 model takes things up a notch in terms of dentalcare as it boasts AI intelligence, recognising your brushing style and guiding you via an app. The real-time feedback is ‘impressive’ and ‘by far the best’ for some, while others found it ‘not necessary’.

SURI Electric Toothbrush, now £56, was £75

The SURI Sustainable Electric Toothbrush is the device I have been using for the last two years – and it’s still serving me well. I find it is reducing my cost of hygienist visits and I’ve even has friends ask me where I got the toothbrush from when away on trips.

On sale at Amazon for £56.25, it is incredibly lightweight, making it perfect for travel, and it comes in four stylish colours. The eco-friendly gadget has been designed to clean teeth with a minimal impact on the environment, using brush heads made from plant-based materials.

It is important to note that users will have to stick to the SURI brush heads and you can pick up a pack of three for £14.99. The brand also offers a brush head subscription service. SURI toothbrushes are also 25% off on their website as part of the summer sale. Shoppers can read my full review here.

Philips Sonicare 6100 Electric Toothbrush, now £99, was £290

Having tried the Philips Sonicare DiamondClean Prestige 9900, I can vouch that the brand make an exceptional toothbrush. This model in particular is on sale for Prime, but is still at the pricier end of the scale at £199.99, down from £267.

Those looking to spend under £100 can nab the Philips Sonicare 6100 model for £99.99, reduced from £290. A saving of £200, the toothbrush comes with two spare brush heads and a nifty travel case.

Shoppers can get it in black, white or blue, and enjoy perks such as two brushing modes and three intensity levels. Customers have said it is ‘perfect for sensitive teeth and gums’ and while there are ‘not as many options as other models’, it is ‘straightforward’ to use.

Ordo Sonic+ Electric Toothbrush, now £39, was £60

Unleashing 40,000 sonic pulses per minute, the Ordo Sonic+ ensures every nook and cranny of your mouth is squeaky clean. Now on sale for £39.99 it comes with the settings clean, white, sensitive and massage.

One shopper was drawn in by the colour choices saying ‘I’ve wanted this for such a long time because it’s such a beautiful colour’, going on to to say ‘I honestly feel like the dentist has cleaned them professionally every time I clean my teeth’.

Another customer shared that it ‘rarely needs charging’ and the timer is ‘handy’, letting the user know the length of time to brush teeth. It doesn’t come with lots of frills, such as an app or travel case, but it’s a fun option especially for young children or teens.