Shoppers might want to keep their kids at home when Aldi launches it’s middle aisle toy event this weekend
The supermarket only recently introduced a batch of new products a few days ago, but now it’s time for a refresh. Every Thursday and Sunday, staff replenish the infamous middle aisle with new and interesting goodies for people to pick up alongside their usual food shopping.
Known by some as the ‘random aisle’, Aldi is actually far from it. Every time there is a refresh, Aldi follows a selection of themes with its products. This weekend, the Aldi website has chosen toys as the main theme, which will make the kids excited (and maybe a few parents wince).
The new items aren’t from Aldi’s popular toy range but bring a range of popular characters and franchises together under one roof. Some standouts include Gabby’s Dollhouse, Paw Patrol, Pokémon, and Bluey.
Parents might want to take a look (without the little ones begging) and stash a few of their favourite things away for special occasions. Some might even hold out until Christmas.
It can be somewhat overwhelming to browse what’s in stock during your weekly shop, and you might end up missing something. So, look ahead of time at what to expect with this roundup of new items coming into stores.
Back in the middle aisle, Bluey is a sensation with toddlers and adults alike. The Heelers are no strangers to the middle aisle, as Aldi previously ran toy events with the character and even let the Aussie dog have her own event not too long ago. One standout item that once had parents scrambling was the popular Plush Bluey Chair (£24.99).
It’s now coming back again, with designs for Bluey, her sister Bingo, and their wild cousin Muffin. Aldi claims it will “make a great addition to any child’s playroom or bedroom”—especially if they’re big Bluey fans. Sticking with Bluey, fans can also grab smaller Soft Toys (£6.49) in a wide range of characters, including Bluey, Bingo, Muffin’s sister Socks, Bingo’s best friend Lila, and two new plush characters – Baby Bluey and Chef Bingo.
Sure to stand out in the middle aisle due to their giant size, Pokémon fans can snap up 14-inch (35.5cm) tall Squishmallows that look like fan favourites Dragonite and Fuecoco (both £12.99 each). Pikachu also appears on a Travel Flask and Lunchbox (both £3.99).
Paw Patrol fans can get their hands on all their favourite pups with special vehicles (£9.99 each) equipped for “exciting dino rescues”. Gabby’s Dollhouse is also a featured programme, with fans able to choose from different mini room playsets (£7.99 each), complete with authentic accessories and figures.
There will also be a range of fun Play-Doh sets (£5.99). Kids can choose from a variety of jobs, including hairdresser, dog groomer, dentist, and an incredible ‘ice cream’ dispenser.
Ideal for long car rides or just keeping kids busy at home, Aldi will also stock a range of Character Activity Sticker Book (£1.99), Story Board Books (£2.99), and a collection of 89p colouring books featuring characters like Peter Rabbit, The Dinosaur That Pooped, and The Very Hungry Caterpillar.
Aldi Specialbuys are limited-time offers on unique items that appear in stores. The theme is refreshed every Thursday and Sunday, meaning shoppers tend to have a limited amount of time to get particular products. You can find details about upcoming Specialbuys by checking the Aldi website, picking up a leaflet in-store, or signing up for email alerts.