Holding your newborn for the first time and getting the keys to your first home are among the top 25 most unforgettable moments
Samsung releases new ‘life unfolds fast’ advert
On average, Brits experience five unforgettable moments each year, with three quarters believing these once-in-a-lifetime experiences shape their identity. According to research, some of these key moments include holding your newborn for the first time, seeing a baby take their first steps – and getting the keys to your very first home.
Additional treasured memories included saying a final farewell to a beloved one, a child’s first day at school, and falling completely in love for the first time. Also making the top 25 were hearing a child’s first words, driving solo for the first time, and being told “I love you”.
Samsung commissioned the research to mark the launch of the large screen optimised Galaxy Z Fold7, celebrating with a poem titled ‘Life Unfolds Fast’, narrated by Martin Kemp and written by poet Georgie Jones.
The poem explores the milestones that shape our lives, while the film features intimate moments from Martin’s family life and real-life footage from people of different ages, backgrounds, and identities.
Martin Kemp said: “Some of my life’s greatest memories are those simple moments at home – playing with my kids in the garden, holding Harley and Roman as babies, and singing with my wife in the car. These are moments that truly define our lives.”
“Sharing these personal glimpses allows people to see how small, intimate moments become the big memories we want to go back to over again,” he adds.
Most people regularly revisit cherished memories on their phones. Either to reflect on special moments, boost their mood, or share their good times with others.
However, nearly half expressed anxiety about one-day these key life milestones, voicing concerns about misplacing memories featuring beloved family and friends. For 41 per cent, capturing photographs and videos help them to preserve the memory of these precious moments.
According to the survey, on average Brits rewatch key memories on their phones four times-a-month, and 12 per cent estimate they have more than 10 hours of footage stored.
Annika Bizon, from Samsung, which has Galaxy AI enabled within its slimmest foldable yet, said: “Our research shows that over 40 per cent of us take photos and videos for the sole purpose to not forget our best memories.
“It allows you to capture and revisit the memories you never want to forget, feeling their warmth and emotion time and time again.”
TOP 25 UNFORGETTABLE MOMENTS:
- Holding your newborn baby for the first time
- Watching your baby take their first steps
- Getting the keys to your first home
- The last goodbye to a loved one
- Your child’s first day of school
- Falling in love for the first time
- Witnessing a child’s first words
- Driving a car on your own for the first time
- Being told “I love you” and saying it back
- Being proposed to – or proposing to someone
- Seeing your family all together in one place
- Listening to your baby’s heartbeat during a pregnancy scan
- Watching someone you love achieve something they’ve worked hard for
- Seeing the Northern Lights or witnessing a rare natural phenomenon
- Graduating from school or university
- Reaching a goal you’ve worked towards for years
- Watching a child in your life perform in a school play
- Hugging / being reunited with someone you haven’t seen in years
- Seeing a loved one return home safely after time away
- Getting your first job offer
- Walking out of work on your last day before retirement
- Bringing a new pet home and welcoming it into the family
- Watching your favourite sports team win in a big match
- Completing something you never thought you could do (e.g. a marathon)
- Saying goodbye to your pet