As Meghan Markle continues to navigate her career through her lifestyle brand, media projects and social media presence, royal expert Jennie Bond believes the Duchess has found her niche in the market
Meghan Markle has finally found where she fits in when it comes to her career – and it’s actually doing something she tried her hand at years before meeting Prince Harry, according to an expert.
The Duchess of Sussex’s As Ever lifestyle brand has now taken off with a new vintage of her rosé wine being available to customers next week.
However, there are questions marks about the future of her Netflix deal and the ongoing rift with the Royal Family shows no sign of thawing. It comes after news that Prince Harry will ‘never be forgiven’ by two major royals despite reconciliation hope.
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However, for former BBC royal correspondent Jennie Bond, she believes Meghan has finally found herself an unusual, but highly profitable niche.
Despite it being several weeks since Meghan has been present on social media, Jennie believes that the Duchess of Sussex could be cooking up something big for her fans, or is simply enjoying some time away from the spotlight.
Jennie told the Mirror : “After quite a blitz of Instagram messages and posts, Meghan has been rather quiet lately. That could be because the children are now home from school, or that she is between projects. But she has just put out a promotional message for her next batch of rosé wine, which she says will be available to buy from next week.”
The announcement of the new As Ever product has caused a flurry of excitement with her fans online, leading many to believe that another record-breaking sell out time of the new wine is imminent.
Despite a continuing backlash against some her projects and social media presence, Jennie believes that Meghan has carved out a space for herself online: one where she is supported by her loyal fans and can quietly enjoy her success.
Jennie said: “I think Meghan deserves to be pretty happy with how this year has gone so far. Whatever she does or says gets slammed in the media, but she has built up a substantial social media following in very little time, the products that she endorses or sells seem to do exceptionally well, and her TV and podcast shows — although clearly not ground breaking – are perfectly watchable, however much her critics like to pan them.]
“Meghan has, quite humbly, acknowledged that she is still learning how to navigate the commercial world and admits that she has made mistakes in her business ventures. That is an honest appraisal of her success so far.”
Jennie also added that while Meghan is still perfecting her social media strategy, her previous experience in running a blog has given her an edge to connect with an online audience. During her time as an actress on the TV series Suits, Meghan ran a blog called The Tig, in which she would share her favourite recipes, travel hacks and document her wellness journey.
This experience in documenting her life online has given her the upper hand to tap back into her previous creative outlet, which is proving to be a huge success.
Jennie explained: “She was doing extremely well as an influencer with her lifestyle blog before she met Harry. Now that she is back on social media I think this is clearly the direction she should continue to pursue. She’s quite good at what she does, just as good as many other highly successful influencers. I think she has found a niche and should capitalise on it.”