This K-Beauty brand that’s been a viral sensation has just landed at Boots, and shoppers are rushing to grab the £18 serum that’s been hailed ‘a lifesaver’ – once you get over its weird ingredient
Within the world of cosmetic procedures, there’s one skincare treatment that has rapidly gained popularity. Aiming to stimulate collagen and elastin creation, polynucleotide injections are a cutting-edge way of successfully diminishing fine lines, dark circles, and loose skin. Whilst the procedure has sparked some raised eyebrows, thanks to one of its shocking ingredients, its effectiveness in tackling visible ageing signs cannot be questioned.
But if you don’t fancy taking the leap into receiving injections, there is a needle-free option—Anua’s PDRN Hyaluronic Acid Capsule Serum. Designed to be added seamlessly into your skincare routine alongside your other go-to serums, this viral hit works to provide the same results as the polynucleotide injections by using the same weird ingredient.
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This £18 formula hails from the popular Korean skincare label Anua, which has become a cult favourite and viral sensation on social media platforms like TikTok.
The serum features PDRN (salmon DNA or ‘salmon sperm’), alongside hyaluronic acid and collagen, to intensively moisturise and plump the complexion. This diminishes fine line visibility, unveiling the coveted “glass skin” that K-beauty has made famous.
The serum’s revolutionary capsule technology enables its active components to penetrate more deeply into the skin, addressing various epidermal levels to deliver fuller, more luminous skin almost instantly.
The PDRN Capsule Serum features a featherlight and rapidly absorbing consistency, enabling you to apply it multiple times for an overnight treatment effect or mix it with your foundation for a glowing finish.
This serum is ideal for everyday application, and the brilliant aspect is that there’s no requirement for injections, needles, or bookings—simply add it to your usual skincare regimen. Dot a few drops onto your face and gently pat it in with your fingertips before slathering on your moisturisers or oils. And if you’re using it during the day, don’t forget to layer on SPF30 to protect your skin.
Not only does it combat signs of ageing and quench your skin’s thirst, but it also repairs and maintains your skin barrier, leaving you with a lasting, radiant glow. But the PDRN Capsule Serum isn’t the only unique skincare serum from the Korean beauty world.
The COSRX Advanced Snail 96 Mucin Power Essence, now £22.39 (down from £27.99), is another darling among beauty aficionados. It boasts real snail secretions and promises to deliver ultra-intense hydration and repair dry, damaged skin.
Rodial’s bee venom-infused skincare range also features an unusual ingredient. Each product genuinely contains bee venom – or more precisely, melittin peptides ethically sourced from bee venom – and is said to give your skin a fuller, plumper look.
This skincare sensation is up for grabs from Cult Beauty and Lookfantastic for £20, but those looking to save a couple of pounds can grab this Anua serum for £18 from Boots and Amazon.
Not long after landing at Boots, this serum has already garnered a near-perfect 4.8 out of 5-star rating on Boots’ website. One thrilled shopper says: “Glowing, glass skin. Sat really well under other serums.”
Another 5-star rater gushes: “PDRN serum has been a lifesaver for my skin—it works incredibly well, and I use it religiously every morning and night.”
And a third chimes in: “Boots are nailing it with the Korean beauty supplies recently! I have been using this serum for a good 2 weeks+ and my skin overall feels more hydrated/plump, and I have noticed my redness has also reduced. Safe to say I enjoy this serum and would recommend this!”