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Home » Beautiful UK border town is ‘frozen in time’ between two countries
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Beautiful UK border town is ‘frozen in time’ between two countries

By staff19 August 2025No Comments3 Mins Read

The UK is home to some 832 market towns and each has its own unique charm – but one stands out among them, a place that has been dubbed the ‘most beautiful market town’

Hay-on-Wye clock tower.
The market town of Hay-on-Wye(Image: Getty)

Hay-on-Wye, affectionately known as Hay, is a quintessential market town nestled in the historic county of Brecknockshire.

Boasting over 30 bookshops, many of which specialise in out-of-print or rare copies, this town of just 2,000 residents has earned itself the title of the Town of Books. Situated in the County of Powys on the England/Wales border, Hay-on-Wye truly comes alive during its annual Hay Festival at the end of May.

During this time, some 80,000 visitors flock to the town for readings and seminars, exploring the town’s two Norman castles, indulging in the cosy pubs and admiring the charming stream. In other travel news, British passport holders are urged to do one important thing before October 12.

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Why not lose yourself in Richard Booth’s expansive bookshop? And if the weather turns sour, you can always catch a film in the cinema or treat yourself to a slice of lemon polenta cake at the cafe. For a unique dining experience, try the vegetarian menu at the Electric Shop, surrounded by an eclectic collection of vintage furniture and house plants.

But Hay isn’t just about books – it also offers plenty of outdoor activities, including kayaking along the Wye River, which stretches over 100 miles, reports the Express.

Fancy a challenge? Why not embark on a multi-day camping and kayak adventure, either on a guided tour or a self-guided journey? Keep your eyes peeled for kingfishers, herons, cormorants, swans, and otters as you meander downstream.

READ MORE: Popular town ‘on the brink’ as hundreds of cruise ships bring tourists flooding in

Man Browsing Through Books
The world’s first book town, Hay-on-Wye(Image: Getty)

For wild swimmers, stone skimmers, and picnickers, the Warren is a must-visit. This shingle ‘beach’ and open meadow is just a short stroll west along the riverside path running behind St Mary’s Church.

The petite green county is a breathtaking location for a UK staycation. You can retreat to the countryside and reside in trendy family villas, pet-friendly cottages or even opulent manors.

The toughest decision? Choosing between a rural retreat or a charming market town. Hereford, situated right in the heart of the county, serves as an ideal base if you’re planning on doing a lot of exploring.

A week’s stay during peak season for a family of four will cost you at least £1,000. Off-peak prices range from £600 to £1,000. The recent average cost for a family to travel abroad for a week stands at £3,500 (2023), so if you’re keen to explore a new setting and enjoy luxurious accommodation, this is a perfect match.

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