While some people are making the most of summer, others are counting down to autumn and Halloween with companies ready to launch a vast array of spooky-themed products
KitKat lovers are eager to get their hands on a new flavour of the classic chocolate bar – but it’s not yet been spotted in regular shops and supermarkets. The original iteration of the beloved sweet treat is crafted with layers of wafers coated in creamy milk chocolate.
It’s been a firm favourite on countless confectionery shelves up and down the country since it was first launched back in 1935 as the ‘chocolate crisp’. Throughout the decades, there’s been a medley of flavours and special, limited edition releases of the trusty KitKat.
Recently, a new festive flavour has been spotted. The hit food-focused social media page New Foods UK shared an image of a new, Halloween-themed bar on Instagram after snapping it up online from World Snacks sweet shop as part of an advertising campaign.
The new bar comes in pumpkin-orange coloured packaging and features the standard KitKat wafers. But, instead of them being covered in milk chocolate, they’re covered with cinnamon toast flavoured crème.
This gives the bar itself an orange hue, making it stand apart from regular chocolate bars. The new flavour is named ‘ghost toast’, cashing in on spooky season which is just around the corner.
Halloween lovers know to expect a vast array of new product launches centred around the annual occasion, with standard items often given a spooky twist.
Captioning an image of the new KitKat Ghost Toast bar, New Foods UK penned: “Ghost Cinnamon Toast KitKat!! This KitKat is top tier! Tastes just like cinnamon toast cereal! We got this from UK website @worldsnacksuk -AD #gifted”.
In the comments section, people shared their thoughts. One person said: “I always bring these back when we visit! Sooo good”.
Another said: “Oh wow! These look so good”. A third commented: “spooky snack time”, while another simply added: “Yum”.
The KitKat Ghost Toast bar is 42g and costs £2.99 from the World Snacks website. The description reads: “Kit Kat Ghost Toast Snack Size features mini wafer bars infused with a delicious cinnamon toast flavour, perfect for a spooky twist on a classic treat.
“Each bar delivers the warm, comforting taste of cinnamon with a hint of crunch, making them ideal for Halloween snacking or sharing.
“These bite-sized treats are individually wrapped and perfect for adding a festive touch to your celebrations”.
KitKat was originally founded in the 1930s by British confectionery company Rowntree’s. According to KitKat’s website, it came about through the desire to create “a chocolate bar that could be consumed on-the-go without creating a mess”.
In the late 1980s, it was taken over by Nestlé and is now “sold in over 80 countries and is one of the most popular chocolate bars worldwide”.