Despite ITV’s sweeping cuts to its daytime lineup and plans to halve Lorraine’s airtime from 2026, Lorraine Kelly’s production company continues to thrive financially
While ITV braces for major job losses and cuts across its daytime schedule, Lorraine Kelly remains one of its highest earners, pulling in around £13,000 a week last year.
The 65-year-old presenter’s financial success comes amid confirmation that her self-titled show will be cut to just 30 minutes a day starting in 2026, with ITV axing 220 jobs across Good Morning Britain, Lorraine, This Morning, and Loose Women.
Despite looming changes, filings from Lorraine’s company, Albatel Ltd, show her earnings remain strong. In 2024, the firm paid £135,504 in Corporation Tax, indicating income of roughly £677,520 which was up from £540,000 in 2022/23, when tax paid totaled £108,505.
Albatel Ltd is now valued at £4.2 million, with £3.3 million in cash reserves and £135,000 in investments, according to The Sun. It comes after Lorraine’s no-expense spared Channel 4 show was unveiled after the brutal ITV cuts.
READ MORE: Richard Osman’s famous wife turns heads at Thursday Murder Club premiereREAD MORE: Strictly fans go wild as Pete Wicks ‘hard launches’ Jowita after months of rumours
It’s unclear how the format changes will impact her income, but the shift is significant. From January 2026, Good Morning Britain will be extended to 9:30am, replacing half an hour of Lorraine, which will now air only 30 weeks a year instead of year-round. On weeks when Lorraine is off-air, GMB will run until 10am.
Kevin Lygo, ITV’s managing director of media and entertainment, defended the shake-up: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust, as well as generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
It comes as Lorraine is setting sail to Channel 4 with a big-budget travel show around Norway. The daytime host is jumping ship for a new travelogue exploring the land of the Vikings in the Scandinavian country.
Home of the Northern Lights, the 65-year-old will tour the stunning natural beauty it has to offer, across mountains, glaciers and fjords in Lorraine Kelly’s Norwegian Odyssey.
Glasgow-born Lorraine got her big break at TV-am as an on-screen reporter covering Scottish news in 1984. She’s fronted shows for ITV and STV, including Good Morning Britain, GMTV, This Morning and Daybreak before landing her own show.
Last year the channel celebrate her glittering career with special Lorraine Kelly: 40 Unforgettable Years, featuring famous colleagues and fans like Piers Morgan, Brian Cox and Craig David.
Looking back at her four-decade journey in the industry, Lorraine said: “I have never had a career plan and I still don’t. I’ve worked hard and I’ve been lucky. I love what I do and I have a wonderful production team and crew.
“As a freelance you live from one yearly contract to the next and you never know what the future holds, but I found my niche. Live morning TV suits me and I love it.”
Follow Mirror Celebs on TikTok , Snapchat , Instagram , Twitter , Facebook , YouTube and Threads.
READ MORE: Shop Dani Dyer’s butter yellow midi dress as she announces Strictly news on The One Show