Beauty charms have become the latest accessory obsession and it’s serving cute yet practical…
Beauty charms are having a moment – and we are so here for it. Firstly it was the Labubu craze taking over the internet, with every fashionista clipping one of the little monsters to their handbag, and now it’s beauty charms coming in hot.
From Dior, to Fenty and even Glossier, they serve as either a practical charm that will keep your lipgloss always to hand, to something more of an accessory and it’s giving serious nostalgia vibes. Whether it’s for self expression or a playful twist on a chic handbag, it is a fresh take on fashion.
With brands across the beauty spectrum offering up their products from lipglosses, balms, powders, perfumes and even setting sprays as a charm, it’s the practical accessories we never knew we needed, but why are we all so obsessed?
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Beauty shoppers have been rushing to personalise everything from lip balms to key chains with jewellery-style charms from their favourite brands. Glossier have released their popular Balm Dotcom (£18) into a key chain which serves as a super cute collectible, functional keychain. Clip it to your keys, jeans, handbag and more for easy access to your favorite Balm Dotcom flavor. Just screw it into the metal cap and go.
“Basically anything you can think of, we will find a way to charm it,” said Margaret Mitchell, chief commercial officer at Space NK, as reported by Business of Fashion. The British beauty retailer is offering complimentary “charming” services in two of its largest stores during the holiday season, where customers who buy a lip balm can have it adorned with branded charms.
The charming craze began to pick up steam at the start of the year when the popularity of the viral insulated reusable Stanley Cups became so great, it created an industry of ways to adorn them.
Take the newest Gen Z beauty brand Trouble Maker for example. Most of their products are available to buy in a case, including their Bubble Trouble lip glosses (£4) and Trouble Maker setting sprays (£5). Fenty Beauty’s Gloss Bomb oil is now housed in a keychain-ready case, turning your lip routine into a major flex.
While Kaja’s Jelly Charm lip and blush tints (£22) come with loops that clip onto belts and backpacks. Even Victoria Beckham’s bottled scents can come in a gold pendant you can wear around your neck.
But these aren’t just cute, they’re actually clever. While they serve as a nice little touching accessory, that lip balm or gloss on your keys or bag mean you’re not going to lose it any time soon. When all we were seeing was the ‘clean girl’ aesthetic with minimalism, clean cut styles and neutral shades – we’re now entering a maximalist chaos that’s full of fun and colour.