Liverpool have launched a huge sale on the club’s official store, with 20% off all LFC Label items including retro apparel, watches, loungewear, souvenirs and personalised Christmas gifts
Liverpool FC is getting into the Christmas spirit by offering fans substantial discounts ahead of the festive season. As December quickly approaches, the club has revealed a variety of gifts perfect for any Red and will slash 20% off all LFC Label items on the official club store.
The ‘Red Week’ sale, which runs until November 2, includes price cuts on official and exclusive retro clothing, watches, loungewear, souvenirs and personalised Christmas presents.
Many standout products in the sale are from the Liverpool Champions range, with items like the LFC Champions Celebration Book (was £26, now £20.80) and LFC Premier League Framed Goal Net (was £250, now £200) commemorating the club’s 20th league title.
Liverpool supporters can also bag a 10% discount on all orders and gain access to exclusive content and experiences with an All Red membership.
This season marks the first in the club’s new 10-year partnership with adidas, and fans can personalise their new home, away and third kit with customised printing displaying their own names, or those of their favourite Liverpool players.
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But for those eager to get into the festive mood, the club has just launched a fresh range of retro Christmas clothing including the LFC Adults Fairisle Christmas Jumper (was £38, now £30.40).
The LFC Men’s Christmas Pyjamas (was £30, now £24) feature ‘Yule Never Walk Alone’ text across the chest, with grey bottoms featuring a festive Liver bird, reports the Liverpool Echo.
There’s also a collection of Liverpool-branded timepieces such as the LFC Metal Chronograph Watch (was £200, now £160) and the LFC Smart Watch (was £250, now £200). The latter, hailed as ‘where technology meets team spirit’, features a 1.43″ AMOLED display, health and fitness tracking, and an IP67 water resistance rating.
Football fans can also discover a range of products autographed by current squad members and club legends – perfect presents for any die-hard Red. Among these standout items are the LFC Signed Gerrard Ball In Case (was £275, now £220), LFC Signed 25/26 Robertson Boxed Shirt (was £400, now £320) and LFC Signed Xabi Alonso Image (was £200, now £160).
.For the Liverpool supporter who has it all, the club also offers a variety of Anfield experiences, with the LFC Anfield Stadium Tour and Museum For Two (£50) offering a behind-the-scenes look at the iconic home ground. With this, fans can tread in the footsteps of their favourite players at the This Is Anfield sign, Player’s Tunnel and Dressing Room.
There’s also a chance to get up close and personal with a former player with the LFC Legends Q and A For Two (£110), offering personal memories, dressing room stories and humorous anecdotes from a Liverpool legend.
The Liverpool sale comes as the club continue their UEFA Champions League campaign on Wednesday (October 22) as they travel to Germany to face Eintracht Frankfurt, with the match to be broadcast on TNT Sports.
Meanwhile, the complete 2025/26 adidas kit collection is on offer at Fanatics, plus collectible items such as the Steven Gerrard Framed Signed Shirt (£350).
However, supporters purchasing their Christmas presents directly from the club’s official store will find it has accumulated hundreds of reviews on Trustpilot.
One delighted customer commented: “I’m so happy with my purchase. Huge discounts with authentic items. Delivery is in a week only and the discounts are amazing. Highly recommended.”
Another commented: “Smooth. Bought some stuff for Christmas. Quality was nice and came a day before so I’m very pleased.”
One purchaser highlighted a minor issue with delivery schedules, noting: “Delivery took a little bit of time but was to be expected with how delivery times are in Ireland, liked the products I received so no major complaints.”
Whilst this five-star reviewer commented: “I’ve never had a problem ordering from the official store. I’ve got all this season’s tops and they all turned up within a couple of days.”
Another customer noted: “Bought a retro shirt in the Black Friday deals. Package arrived a day early and appears perfect condition.”