Mark Laxton has launched a new initiative designed to help professionals develop structured online learning businesses and increase the value of their digital offers.
Operating through www.marklaxton.com, he is promoting a model that connects social media, course content and higher-value programmes into a single pathway.
“Most people sell their courses as low ticket items, which means it could be anything from $5 to less than $100, rather than high ticket, where somebody is paying $2,000-$5,000-plus,” Mark said.
“I flip the switch. Let’s start with your high ticket offer because everything else is going to lead to that. The social media content you create leads to the courses and the courses you create leads to your high-ticket offer.
“I have created AI systems and frameworks that help people act, so it is less about learning, more about momentum. We don’t struggle with information anymore – there is information everywhere – but what people do struggle with is implementation.
“What I find most rewarding is through me helping one person, they go on to help hundreds of thousands of people worldwide, so it creates a ripple effect and positivity boosting people’s lives.”
One of his first case studies involved a former newsreader who adapted his teaching model for global access.
“Initially he thought he would need a classroom and people would need to commute but I said ‘No, if you create videos and on-line courses, that is available to anyone in the world’. He has now got 35 courses and currently helped over 164,000 students and generates over £10,000 a month.”
Laxton’s move into digital publishing followed a period of personal financial pressure.
“I was about £45,000 in debt, I was living off my overdraft so the Fire Brigade wage would come in, but it would go out straight away,” he said.
He began by self-publishing a Kindle book based on his military experience, adapting the topic to a growing hobby market.
“I was a sniper in the Army, so I thought I could write about the tactics and skills involved,” he said.
“I knew at the time that Airsoft was becoming very popular, and I thought anybody interested in playing Airsoft was going to be interested in camouflage and concealment.”
The success of this release led to further digital products and highlighted the value of audience-focused content.
As demand for video learning increased, he expanded into webinars and online training programmes.
“I created several of my own courses, and through all this I went on to help other people turn their knowledge and experience into on-line courses.”
More details about the service can be found at www.marklaxton.com.