The release of the items comes as Oasis kicked off their reunion tour on Friday in Cardiff, at the Principality Stadium. The brothers will play their first hometown show since their split this week
Aldi has declared a strict one-per-person limit on a new £14.95 item which has been launched in one of its Manchester stores today.
Customers will only be permitted to purchase one of the store’s new limited-edition Supernova Champagne bottles, which have been released today in Aldi’s Bury New Road branch ahead of Oasis’ upcoming Manchester gigs.
The unveiling of the £14.95 bottles coincides with Oasis kicking off their reunion tour on Friday in Cardiff, at the Principality Stadium.
As the brothers are next set to perform in Manchester for their first hometown show since their split this week, the commemorative bottles have been exclusively released in Aldi’s Bury New Road – just a short distance from Heaton Park where the brothers will first perform on Friday, July 11.
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With the bottles in limited supply, shoppers have been encouraged to act quickly to secure one of the celebratory drinks.
However, Aldi hopes that by enforcing a one-per-customer rule on the bottles, as many Oasis fans as possible will be able to get their hands on the drink.
The new bottles have been crafted using Aldi’s award-winning Veuve Monsigny Champagne Brut, with the bottle receiving a new ‘Supernova’ design to commemorate Oasis’s popular Britpop hit.
With the bottles unveiled in-store today, July 7, Oasis fans have already been flocking to the store’s Bury New Road branch to pick up one of the keepsakes themselves.
One eager fan from Manchester, Derrick Smith, remarked: “I left at quarter past six and waited an hour before the store opened – the bottle looks amazing.”
Other enthusiasts have also reported travelling from beyond Greater Manchester to snag the exclusive beverage.
A devoted Oasis follower, Jack Blake, shared: “I drove from London for the Champagne after I saw the post. I thought, I must try and get a bottle!”
Regarding the launch, Julie Ashfield, Aldi UK’s Chief Commercial Officer, mentioned: “We’re thrilled to launch Supernova Champagne, a special, limited-edition rebrand of our award-winning Veuve Monsigny.
“We’re offering shoppers a unique and memorable way to raise a glass to this iconic moment in music history.”
The unveiling of the commemorative drink takes place at Aldi’s Bury New Road store in Prestwich, which has been temporarily renamed ‘Aldeh’ in a nod to the Mancunian accent ahead of Oasis’ gigs at Heaton Park.
Aldi’s one-of-a-kind Supernova Champagne has hit the shelves at the Bury New Road, Manchester store as of today, priced at £14.95, available only while stocks last.