The new change will be cropping up across UK stores from next week
Aldi says it is making it “easier than ever” for shoppers to make healthier food choices thanks to a brand new change that will be appearing at all UK stores next week. As part of its latest incentive, the store will launch its new ‘Live Healthy’ logo.
Starting from next week, the “clear and simple” emblem will roll out across selected own-label products – including fresh produce, soups and yogurts. It’ll highlight items that contribute to a healthy, balanced diet as defined by the UK’s Eatwell Guide.
Every product bearing the logo meets strict nutritional criteria. Aldi says this will give shoppers extra confidence when choosing what to put in their baskets.
The launch comes after the Government announced its new 10-year health strategy. In response, Aldi says it is committed to several actions to help shoppers make healthier choices.
To help measure its progress, the UK’s fourth-largest supermarket aims to have 85% of sales from healthy products by 2027. It also aims to increase the portion of fruit and veg sold by 14% by the end of 2027.
Commenting on the new change, Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, our mission has always been to make a variety of healthy food affordable for all. We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
An Aldi spokesperson also said: “Aldi has a wide range of initiatives in place to help drive a nutritious diet for its customers, including its Super 6 offers on fresh fruit and vegetables, and its partnerships with Team GB and ParalympicsGB with its Get Set To Eat Fresh programme, helping children aged 5-14 develop the skills required to cook nutritious, affordable meals.”
The government unveiled a new health strategy spanning 10 years back in July, which emphasises three key transitions. The first is shifting care from hospitals to community settings. The second is transitioning from analog to digital systems, and the third being moving from a focus on treating illness to one on prevention.
This strategy, named “Fit for the Future: 10 Year Health Plan for England,” aims to modernise the NHS by using new technologies, enhancing community-based services, and prioritising preventative care to lessen the long-term pressure on hospitals. The plan was crafted with contributions from the public and staff via the “Change NHS” initiative.