The supermarket giant is launching a new initiaive in stores from next week, which will be rolled out across selected own-label products to highlight items that contribute to a healthy, balanced diet.
Aldi is introducing a major transformation across all of its UK stores from next week to make nutritious shopping simpler for shoppers. The budget supermarket chain has introduced its fresh ‘Live Healthy’ logo which will be rolled out to all of its outlets in the coming week.
The symbol will appear across selected own-brand products – including fresh fruit and vegetables, soups and yoghurts – to spotlight items that contribute to a wholesome, balanced diet as outlined by the UK’s Eatwell Guide.
Items with this symbol have been thoroughly assessed to meet strict nutritional criteria, guaranteeing they comply with health-focused recommendations.
Through the logo, shoppers can make better-informed decisions when stocking their trolleys, promoting healthier dietary choices effortlessly, reports the Express.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, our mission has always been to make a variety of healthy food affordable for all.
“We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
The new scheme aims to promote healthier lifestyles, following the Government’s unveiling of a 10-year health plan.
As part of its promise, Aldi has set targets to promote improved eating patterns amongst customers. By 2027, Aldi has set a goal for 85% of its sales to be derived from healthy products and plans to increase the amount of fruit and vegetables sold by 14%.
These targets will help the retailer monitor its progress and strengthen its role in promoting nutritious choices across the country.
In addition, the supermarket has numerous initiatives in place to encourage a nutritious diet for its customers, including its Super 6 offers on fresh fruit and vegetables, and its partnerships with Team GB and ParalympicsGB through its Get Set To Eat Fresh programme, which helps children aged 5-14 develop the skills needed to cook nutritious, affordable meals.