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England TimesEngland Times
Home » Amazon issues warning to millions of shoppers over new Prime scam emails
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Amazon issues warning to millions of shoppers over new Prime scam emails

By staff6 July 2025No Comments3 Mins Read

The fake Amazon Prime emails are designed to trick customers into clicking on a ‘cancel subscription’ link – but it actually takes them to a fake login page

Young African American woman reading some bad news at home on her smart phone app, having a worried look on her face
The fake emails typically claim that a customer’s Amazon Prime subscription is about to auto-renew at a higher rate(Image: Brothers91 via Getty Images)

Millions of Brits are being targeted by sophisticated email scams posing as messages from Amazon, with criminals attempting to steal login credentials and banking details using bogus Prime renewal warnings. The US online giant has sounded the alarm, warning customers not to click on any links in suspicious messages – even if they appear to contain personal details or claim to come from Amazon.

“We’ve recently noticed an increase in customers reporting fake emails about Amazon Prime membership subscriptions,” the retailer said. “We want to help you stay protected by sharing important information about these scams.”

The fake emails typically claim that a customer’s Amazon Prime subscription is about to auto-renew at a higher rate – a tactic designed to spark panic and trick people into clicking a “cancel subscription” button. This button, however, links to a counterfeit Amazon login page where criminals can harvest email addresses, passwords and even payment information.

A mid adult Caucasian woman appears distressed while seated on her living room floor, wrapped in a cozy sweater, seeking connection or distraction on her smartphone.
Millions of Brits are being targeted by sophisticated email scams posing as messages from Amazon(Image: SimonSkafar via Getty Images)

In some cases, scammers are including personal information in the messages to make them appear more convincing – details likely harvested from previous data breaches or online leaks. Amazon is urging customers to avoid clicking any links or buttons in the emails and instead check their subscription status directly via the official Amazon mobile app or website.

“If you want to verify your Prime membership, open your Amazon mobile app or go directly to Amazon.co.uk,” the company advised. “Select ‘Prime’ from the main menu to view your membership status, renewal dates, and plan details.”

Those who believe they may have clicked on a fake link are being advised to closely monitor their bank statements and alert their bank immediately if any suspicious activity is detected. Amazon also recommends customers activate two-step verification for added security and use the platform’s Message Centre – found under “Your Account” – to confirm whether a message is genuinely from the company.

Upset brunette young man holding smartphone, looking with disappointment face expression at phone screen, received a bad comment in social networks from hater, dislike, while sitting at the sofa
The US online giant has sounded the alarm(Image: Vadym Pastukh via Getty Images)

Consumers can report suspicious emails to Amazon directly here. The alert is the latest in a wave of scam warnings affecting major online services, as fraudsters become increasingly brazen in their attempts to dupe people out of their money and data.

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