Amazon’s Prime Day sale is here from July 8-11 and we’ve spotted some enticing price drops on the latest iPhones, iPads, AirTags and more
Apple fans are in for a treat as Amazon unveils a host of price drops on iPhones, iPads and more as part of its Prime Day sale. The retail giant kicked off its site wide sales event on Tuesday, which has seen countless discounts on everything from homeware and fashion to toys and tech.
We’ve scoured the site to find a handful of our favourite deals on Apple gadgets and found several that are down to the cheapest price ever offered by the retail giant. There are discounts on the new iPhone 16e and the latest Apple Watch, plus deals on iPads and AirTags.
The deals are available from July 8-11 exclusively for Prime members. They can also be secured by signing up for an Amazon Prime 30-day free trial, which unlocks a wealth of savings throughout Prime Day week.
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Read on for the best Apple deals in the Amazon Prime Day sale.
iPhone 16e – £494 (was £599)
Apple’s latest iPhone only hit the shelves in February but is already reduced to its cheapest price ever. The iPhone 16e 128GB was launched as a budget-friendly version of the standard iPhone 16, but it still delivers ‘powerful capabilities thanks to Apple’s latest-generation A18 chip.
The device has a 6.1” display and is packed with Apple Intelligence AI features, including the ability to remove objects from images and ChatGPT integrated into Writing Tools and Siri, plus a 48MP Fusion camera. Shoppers preferring to pay monthly can get the same model from Sky Mobile from £18, but Amazon’s deal is much more cost effective in the long run.
Amazon customers have awarded the iPhone 16e a 4.5-star rating, with one satisfied shopper saying: “While this is the entry level model, it still looks and feels very premium. The battery is great and has lasted more than a day on most occasions. Being one of the latest models, you’ll get greater and longer support than if you went with an iPhone 14 at around the same price.”
However, this shopper said: “Doesn’t come with a wall adapter for the charging cable, so I have no way of actually charging it, apart from buying a separate wall charger.”
iPhone 16e – BUY HERE
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Amazon Prime membership, including exclusive Prime Day discounts and perks on Hello Fresh, music, books and Prime Video. Usually £8.99 a month, you can now get a 30-day free trial to get access to the latest deals.
Apple Watch Series 10 – £325 (was £429)
The Apple Watch Series 10 GPS 46mm is now £104 off also at a record low price, beating the likes of Argos and Very. It has been crafted with a thinner, lighter and more comfortable design to previous models and boasts countless health and fitness features.
It’s also crack resistant, IP6X dust resistant and water resistant up to 50m. The Amazon deal rivals monthly options from the likes of Sky Mobile, which offers the same model for £14 when spreading the cost.
Amazon shoppers have awarded the Apple Watch Series 10 a 4.7-star rating from 850 reviews, 94% of which are four or five stars. One customer said: “The sleek design is stylish and lightweight, making it comfortable to wear all day.
“The new health features are insightful and easy to use. Battery life has noticeably improved, lasting almost two full days with moderate use. The combination of aesthetics, functionality, and health tracking makes it worth every penny.”
A more mixed review said: “I like the watch and with a different strap, I only have slim wrists, it looks quite smart. However I find it needs almost daily charging which is a pain.”
Apple Watch Series 10 – BUY HERE
Apple AirPods Pro 2 – £179 (was £229)
Apple’s most premium earbuds are now £50 off, offering the brand’s Active Noise Cancellation (ANC) technology for a fraction of the usual price. The AirPods Pro 2 feature a range of listening modes including Adaptive Audio and Spatial Audio, while the included MagSafe Charging Case keeps them powered on-the-go.
The AirPods Pro 2 have earned a 4.6-star rating after more than 15,000 reviews, with one saying: “If you’re an Apple fan, these are the ultimate in-ear headphones. The sound quality is outstanding – definitely the best yet from Apple – and the noise cancellation is truly industry-leading. They’re pricey, but the performance and seamless integration with the Apple ecosystem make them worth it.”
However, some users have struggled with the fit of the AirPods Pro 2, as one said: “Despite trying different tips it was coming loose without me even walking or running. Good sound though.”
Apple fans can pick up an even cheaper pair of AirPods shopping refurbished, with retailers like BackMarket offering the same Pro 2 model from £144.
Apple AirPods Pro 2 – BUY HERE
Apple iPad A16, 2025 – £284 (was £329)
The Apple iPad A16 is among the latest models in Apple’s tablet range, released earlier this year as an affordable entry-level device. It’s powered by the brand’s speedy A16 chip and features 128GB storage, an 11” Liquid Retina display and 12MP front and back cameras.
The iPad has won over Amazon customers after five months on the market, with a 4.4-star average rating. One five-star review says: “Brilliant, 10 out of 10. Excellent screen and lightweight, more than enough memory for day to day use. Looks slim and classy, brilliant screen quality.”
However, keep in mind that this model has no earphone socket, as this reviewer said: “Cannot fit a standard set of ear phones. No connection socket. Apart from that all OK.”
The same model is also available with a £10.50 Sky Mobile plan, but the catch means signing up for a 48-month contract. Also, this price is only for the device, so shoppers must also take out a Sky data plan.
Apple iPad – BUY HERE
Apple AirTag four-pack – £84 (was £119)
The Apple AirTag four-pack is ideal for keeping track of valuables, which can be located on Apple’s ‘Find My’ app on an iPhone, iPad or MacBook. The coin-like gadget can be used to find a range of items like keys, wallets, luggage and more by playing a sound on its built-in speaker.
Amazon has also dropped the price of the single AirTag (£28), along with the two-pack and three-pack. It’s worth noting an AirTag is only compatible with iPhone and iPad models running iOS 14.5 or later, while those using Android phones can pick up the Samsung Galaxy SmartTag2 four-pack for £49.80.
Apple AirTag four-pack – BUY HERE