Ann Summers launch new lingerie line including £18 bra that’s ‘gorgeous and the best fit’

The Hot Topics campaign from Ann Summers brings that feeling to life with their new sale

For many people, lingerie isn’t just about what they wear but how it makes them feel. This summer it’s about bright colours, playful cuts and styles that stand out. Whether it’s for personal wear or a gift for someone else, there are a range of pieces that are made to be noticed and remembered.

With their new Summer Brights collection, Ann Summers shoppers should expect eye-catching colours, shapes and standout styles.

In this collection, shoppers can choose from a range of items including their Sexy Lace Fuller Bust Non Padded Plunge Bra for £18 that comes in the colour Black and Red and is available in sizes 32DD to 44H. Made from lace that contains 50% recycled fibres and mesh that contains a minimum of 70% recycled yarns, this bra in particular is for those with bigger busts and is underwired with power mesh wings to give shoppers a great shape and plenty of support.

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Another option is the Incensing Non-Padded Balcony Bra for £24 in the colour Black which comes in sizes 32A to 38D. This bra has floral embroidery, it has non-padded balcony shaped cups with underwire and has a centre front that features a criss-cross strapping, shiny elastics that adorn the side panels and gold-toned hardware decorates the apex. It also has adjustable shoulder straps and a hook and eye fastening.

If it’s a full set that shoppers want they could also try the Desiring Decadence Padded Body in the colour bright pink for £60. This comes in sizes 8 B/C and 18 D/DD and is made from sequin and corded embroidery. It also features a tassel and cut out details down the centre front and panelling that draws the eye to the centre of the body and is designed with padded and underwired cups.

For a more colourful option, shoppers could take a look at the Rainbow Padded Plunge Bra for £22 which comes in sizes 32A to 38G. This one has padded cups with underwire to uplift and accentuate busts, and is finished with adjustable shoulder straps and a hook and eye fastening.

For the bottom half, shoppers could try the Sexy Lace Short for £10 which comes in a range of colours from Blue to Black and white. This is available in sizes 6 to 24 and provides medium coverage in a semi-sheer mesh and has lace edges and a charm at the front.

If this lingerie isn’t what everyone is looking for, they could try some other brands. For example, the Amelia Lace Wired Minimiser Bra from M&S in sizes C to H for £18. It is also available in a range of colours including white, black, red and blue. Another option is the John Lewis Triumph Amourette Underwired Bra for £33.60 in the shade Black, which has adjustable straps and a back fastening position.

The Ann Summers Collection, however, has been rated highly on the website. One shopper wrote: “I really like the colour palette of this line. I got the pink and orange one and it’s lovely, plus the price is good.”

“I always buy my bras from Ann Summers because they are absolutely gorgeous and the best fit,” said another.

“Really pretty bra that is good for bigger bust,” said another shopper. “Plunge means plenty of room for breasts to sit comfortably and busk to sit closer or on chest.”

Not everyone felt the same about the range, however, as one shopper wrote: “Slightly on the large size.”

Another said: “They were a bit too tight.”

Ann Summers’ Summer Brights collection is available from their website.