The Aria Broderie Trim Midi Dress is selling out fast on the retailer’s website and has a 4.4 star rating
With still a number of warm weather and summer holidays planned, shoppers will no doubt be looking for floaty dresses perfect for the rise in temperature. And Boden customers are going mad for a frock that’s the ideal piece for your summer wardrobe.
The sought-after Aria Broderie Trim Midi Dress usually costs £98, and was incredibly popular at full price. While we previously saw a 15% discount code take this dress down to £83.30, it’s since hit the sales and is available for its lowest price of £59.90 .
Coming in petite, regular and long lengths, it’s available in black, which is a classic choice for many. It also comes in plum purple, deep olive, and harbour blue, though these are all £68.60.
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Made from a cotton-blend material for comfort, the piece is designed in a flattering fit-and-flare silhouette. Broderie detailing, a removable tie belt and side pockets complete the look.
Elsewhere, for an even more affordable broderie option, Roman has this Black Cotton Broderie Tiered Smock Dress on sale for £35, down from £40. The relaxed smock shape features a notch neckline with a tie tassel detail, 3/4 length sleeves with elasticated cuffs, and a trendy tiered skirt with a frill hem.
Aria Broderie Trim Midi Dress
Crafted from a cotton-blend material for breathability and boasting a fit-and-flare design, this Boden dress is perfect for summer. Finished with a stylish broderie trim and self-tie belt, it is both stylish and flattering at the same time.
Elsewhere, the Black Short Sleeve Starlight Midi Dress a Nobody’s Child is a popular design. It is more expensive at £85, but is a bestseller for a reason. Coming in classic black, the puff sleeve midi dress features button front detailing that falls to a flowy, A-line shape – and it has pockets.
The throw-on-and-go piece boasts a 4.4 star rating from 20 reviews . One delighted customer said: “I love this dress, I have it in three colours. I have had lots of compliments wearing this dress, one person even said I looked like a princess. It washes really well, it doesn’t shrink and looks as good as new. I have been buying Boden for a long time since I was in my 30s and still am in my late 50s.”
Another added: “Absolutely beautiful dress, the weight of it is perfect and the neckline isn’t too low. I’ve had so many positive comments wearing it, I feel this is the dress I will be living in this summer.”
Despite being a decent product overall, some customers were not pleased with the fit: “This could have been the perfect dress but sadly another high waisted dress so returned. The fabric and design are lovely, apart from the waist being so high – who do these dresses suit?”.
Another shared: “The fabric is silky-soft against the skin, and hangs/drapes/flows beautifully. The neckline and armholes hit at the ideal spots (zero bra showing). The lovely eyelet trim around neck and arms, combined with the tasseled tie, add that little decorative “something” without leaning toward tweeness (too cutesy) or trendiness. I wore this on a hot day in Paris last week, and felt beautiful and stylish all day long. Please make more dresses on this pattern, Boden.”
The Boden sale has seen prices slashed on more than 2,000 pieces of women’s clothing, with men’s and childrenswear also on offer. Customers can head to the Boden website to explore the sale.