As Amazon’s Prime Day continues, Apple products have had huge discounts. Here are the deals we’d recommend
Amazon’s latest Prime Day sale is here, and for Apple fans, there are plenty of deals to pick up from today. We’ve highlighted the best deals for Apple fans who are on the lookout to save.
Every year, Amazon cuts the price of Apple products, which is a rarity, as many fans of the brand will know that discounts can be hard to find on Apple’s store. For those in need of a new iPad, the 4th Gen is now below £300.There’s a healthy price drop on earphones too – as the AirPods 4 drop below £106. Apple iPhones are also on sale, including one of the newest iPhone 16e device, Amazon has cut a huge £100 off this 2025 model.
As Prime Day is a whirlwind two-day event, these deals won’t stick around for long. Below is a full roundup of our best-rated Apple picks.
Apple AirPods 4AirPods Pro 2
The AirPods 4 – Apple’s newest AirPods on the market – are currently £105 on Amazon, and for those that really value noise-cancellation, Apple fans can get the ANC version for £149. There’s also the Apple AirPods Pro 2 for £199.
Both AirPod 4 models deliver exceptional sound and comfort. This isn’t the cheapest deal we have seen, but still cheaper than the usual £229 Apple fans can normally be expected to shell out.
Our colleagues over at the Daily Express reviewed both the Pro versions and the AirPods 4 versions for those who want to make up their minds.
Apple iPhone 16e
Apple rarely drops the price of its iPhones during Prime Day sales – so believe us when we say this iPhone 16e price drop is a pretty rare deal. Shoppers can pick up the 16e for £494 – down from the usual £549 that Apple fans would normally be expected to pay.
It comes with a 6.1‑inch Super Retina XDR display, long battery life, the A18 chip onboard and a 48MP camera to take all the photos Apple fans could ever want. It’s basically a trimmed-down iPhone 16, but at a cheaper price with some of the best parts of the iPhone.
Despite it being on sale, not all shoppers will want to buy it upfront. For those who’d prefer a cost-splitting offer, Sky Mobile’s £18 a month plan is a good option. Shoppers will lock onto a 24-month plan.
Apple iPad (4th Gen)
Apple’s iPads can be costly, especially as some tablet rivals offer many more features for the price—but Amazon might just have tempted you with this deal.
The iPad 4th Gen with the A16 chip is currently £284 from £329 with a sizable 14% discount. It comes with an 11-inch Retina display as well as the speedy A16 chip that’s perfect for gaming, watching shows, reading and sketching – and with all-day battery life.
According to Camelcamelcamel, this is the cheapest it has ever been—a great time to pick it up. The product also has glowing reviews, but some users did note that the sound quality was poor for music listening. For
Apple Watch Ultra 2
Amazon’s Prime Sale is full of smartwatch discounts, with pages of more budget alternatives, including the fast-selling Smart Watch now £22. Huawei has also lifted the lid on its Watch G6, a model with high-end features comparable to Apple Watches.
Apple’s best watch is also on sale, but we need to warn shoppers – this one isn’t lasting for long. Shoppers can pick it up for £587.99 – down from the usual £659.99. This is Apple’s best watch to date, and it comes with the super-fashionable Trial Loop as well. It’s perfect for runners, cyclists, swimmers, hikers, divers and more.
It has a rugged titanium case, now available in satin black. It has a super-bright Always-On Retina display, and 36 hours of battery life. Amazon’s Prime Day runs up until 11:59pm on Wednesday, October 8 so there is still plenty of time to shop the offers.