Packed with cult products and luxury treats, beauty advent calendars are the best way to save on top brands. They fly off shelves, so bag yours this year while you can
Beauty advents calendars are back for 2025 and better than ever, filled with more products and greater values than ever before.
But with so many to choose from nowadays, it can be hard to know exactly which ones are worth your money. And so to help you decide, us two beauty editors have been having a thorough look at some of this year’s most popular choices, and these are the one we think are truly the best, either in terms of value, contents or all-round desirability.
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10 best beauty advent calendars for 2025
Beauty Advent Calendar by Hannah Martin in association with OK! Beauty Box
£99, worth over £600
Beauty editor Laura Mulley says, “Celebrity make-up artist Hannah Martin’s second OK! Beauty Box Advent Calendar is even bigger and better. It’s filled with her favourite brands such as Bobbi Brown, Laura Mercier and Eve Lom, and I’m impressed that 19 of the 30 treats inside are full size. You also get access to tutorials from Hannah along the way, and one shopper gets to win a virtual one-to-one with Hannah herself. Pre-orders for this calendar sold out within hours, so I expect this to prove super-popular with beauty fans.”
Read our full review here.
Charlotte Tilbury Beauty Treasure Chest Advent Calendar
£175, worth over £260
Head of shopping Zoe Cripps says, “One of Charlotte’s beauty calendars sold every minute on launch day in 2024, so I know this year’s offering won’t stick around until December. For £175 you get 12 treats, including five full-sized icons such as Pillow Talk Lip Cheat, Collagen Lip Bath and a Beauty Light Wand, plus minis of Magic Cream and the Airbrush Flawless Setting Spray. Is it the best money-saving offering of the season? No, but if you’re a Tilbury user like me, this is your whole year of make-up shopping in one box.”
Read our full review here.
Jo Malone London Advent Calendar
£360, worth over £500
Zoe says, “It’s always one of the most indulgent calendar offerings, and this year’s box is no exception. There are 25 surprises, and none of them disappoint. There’s also a good mix of deluxe minis and full sizes, with standouts including a Wood Sage & Sea Salt Body & Hand Wash 100ml, a Wild Bluebell Body Mist 30ml and a gorgeous Orange Bitters Travel Candle. Plus, the playfully festive box doubles up as a storage box for your Christmas decorations once you’ve opened all the drawers.”
Read our full review here.
Sephora Collection Advent Calendar
£54.99, worth over £175
Laura says, “Sephora’s £225 multi-brand Favourites calendar gets the headlines, but I’ve selected this offering from its own brand, Collection, instead because it’s an excellent price and a great option for a younger recipient. I was really impressed with the Collection products when I saw them in store, and as the boxes in this aren’t numbered and it doesn’t look OTT Christmassy, it could also be gifted outside of December.”
Read our full review here.
Elemis Wonders Advent Calendar
£225, worth over £690
Zoe says, “This 25-day calendar feels like such a luxe skincare treat, with hero products tucked behind every door. There’s a full-sized Pro-Collagen Marine Cream 50ml and a Pro-Collagen Future Restore Serum 30ml, plus plenty more Elemis favourites. Buyers also get the chance to win an extra £1,000 worth of products by finding one of 15 Golden Tickets hidden inside boxes.”
Liberty Beauty Advent Calendar
£275, worth £1,245
Laura says, “This is the calendar every beauty editor wants for themselves each year, and after seeing 2025’s I can totally see why. Firstly, the box is as stunning in real life as it looks in the pictures, and the contents are just as lustworthy too. There are 30 luxury beauty products that represent the very best of Liberty’s iconic beauty hall, with a particular focus on gorgeous skincare and fragrance. Trust me, it’s worth the hype.”
Read our full review here.
The Fragrance Shop Advent Calendar
£150, worth over £400
Zoe says, “If you love perfumes, this calendar will keep you smelling fresh all year. With 25 days worth of mini scents (most are deluxe travel bottles rather than tiny spritzers) from the likes of Michael Kors, Issey Miyake and Givenchy, there’s something for both him and her. The calendar also includes mini candles and a money-off voucher – and is worth over £400 when buying everything separately. It’s a festive and money-saving treat!”
Lookfantastic The Beauty Advent Calendar
£105, worth over £655
Laura says, “This calendar is always popular. At just over £100 it’s not as expensive as some, and it contains a real who’s who of top trending beauty brands, including Sol de Janeiro, Medik8, Laneige and MAC. If you like to stay up-to-date with what’s cool in the beauty world then you can’t go wrong with this one. It’s a good choice if you don’t know exactly what your recipient likes either.”
ASOS Face & Body Advent Calendar
£98, worth £406
Zoe says, “This is packed with 26 beauty treats, 15 of them full-sized, with a line-up that includes some of the biggest names in beauty such as Charlotte Tilbury, MAC and KIKO. Expect everything from high-shine glosses to hair and skincare staples. With a saving of around 76% compared to buying the products individually, it’s one of the best under £100 calendars of the year.”
Rituals The Ritual of Advent Classic Advent Calendar
£103, worth over £164
Zoe says, “I love how this wreath-style calendar looks hanging up, and the treats inside are just as good. It’s filled with 24 Rituals favourites, including mini candles and bodycare products from collections such as The Ritual of Ayurveda and Hammam. It saves you about 37% compared to buying everything separately. The fact that it doubles as a festive decoration makes it feel that little bit more special too.”