Beloved and popular chocolate brand Cadbury is under fire as shoppers spot a major change in some products as ‘shrinkflation’ takes over, with bags containing less product for the same price.
Popular chocolate brand Cadbury is currently facing the so-called term of “shrinkflation”, with loyal fans already noticing the difference. It comes after it was revealed that the quantity of Cadbury chocolate bars has been reduced by 11%, all while the price remains unchanged.
‘Shrinkflation’ refers to the practice where companies reduce the size or quantity of their products, but keep the price the same. This has been a growing concern for many consumers, and Cadbury is now under scrutiny for making such changes. The newly adjusted pouches are now available in all UK supermarkets and are being marketed as ‘new’ products, with the previous larger-sized versions no longer available for purchase. This shift has led to frustration among long-time customers who feel that they are getting less for the same price.
While Cadbury is not the only brand to undergo significant changes in product size, it certainly appears to be the brand most affected. Other Cadbury products, such as Oreo Bites, Bitsa Wispa, and Crunchie Rocks, have also been impacted by reductions, with a 9% decrease in quantity, while the price of £1.75 per bag remains unchanged.
Mondelēz International, the parent company of Cadbury, explained that the decision was driven by manufacturing issues. They emphasised that the reduction in product size was only a “slight reduction” in weight. A company spokesperson said: “Due to manufacturing constraints that cannot be easily resolved, we’ve made the decision to move from packs containing four smaller twin-finger Cadbury Twirl bars to packs containing three full-sized twin-finger Cadbury Twirl bars.”
They added: “Whilst we appreciate that there is a slight reduction in the overall weight of our Cadbury Twirl multipacks, this move enables us to retain the twin finger proposition within our Multipacks offer, which is a defining and much-loved feature of the Cadbury Twirl brand for our consumers.”
This isn’t the first time Cadbury has been called out for shrinking their products while keeping prices the same. In October 2024, the size of Cadbury’s family packs shrank from 216g to 207g. However, it was also revealed that there are no plans to reduce the size of other four-packs, such as Wispa, Flakes, and Dairy Milk.
Although the weight difference might seem minor, these changes have left many shoppers frustrated. The cost of living has made people more cautious about their spending, and such incremental changes can add up over time, leaving consumers feeling like they’re getting less for their money.