The bargain retailer is restocking a hugely popular homeware product
B&M has brought back a hugely popular homeware product that flew off shelves last time it was in stock. Shoppers loved the “absolutely gorgeous” oil diffuser – and now they’ve got another chance to get their hands on it.
On it’s Instagram Stories, B&M confirmed it is restocking the NAEO Glass Aroma Diffuser. The product went viral last year, with many shoppers desperate to find it and some struggling to do so.
The ‘stylish’ diffuser was compared to one by designer brand Neom, a label known for its range of luxury candles, diffusers and skincare collection. Neom sells its own glass aroma diffuser – Wellbeing Pod Essential Oil Diffuser – for £105.
This time around, B&M has upped its price from £20 to £22, though for anyone wanting to enjoy the designer look without breaking the bank, it’s still a huge saving in comparison to the Neom product. Opting for B&M’s diffuser could save shoppers around £83.
The products are very similar, both featuring a glass cover in almost identical patterns, emitting a small light and a built-in timer. B&M also stocks a black and white version for the same price.
Previously, many B&M fans took to social media to share their excitement over the diffuser. TikToker Charlotte Jayne, who uploaded a video of the product in action in her living room, said: “Got my hands on the NEOM [alternative] electrical diffuser @B&M Stores I am OBSESSED.”
The clip has been viewed more than 99k times, with plenty of comments. One viewer replied: “Love this and a great price too.” A second said: “Looks so tranquil.”
A third impressed shopper added: “I’ve been every B&M looking for this!!! Need.” A different shopper tagged a friend and asked: “If you see this in any B&M please please get me one I can’t find it anywhere.”
B&M’s product description reads: “The Tortoiseshell Glass Aroma Diffuser is perfect for creating a subtle and relaxing atmosphere at home. The diffuser showcases a captivating tortoise shell pattern on its glass cover, adding an elegant touch to its design.
“When in use, the diffuser emits a comforting warm white light that shines through the unique artwork, creating an inviting atmosphere that complements any space.”
B&M shoppers can find the NAEO Glass Aroma Diffuser in stores now. Find your nearest location here.