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Home » B&M slashes price of £300 beauty set to just £40 – and shoppers love it
Money

B&M slashes price of £300 beauty set to just £40 – and shoppers love it

By staff9 June 2025No Comments4 Mins Read

The budget retailer has knocked £250 off in its latest deal, and customers are desperate to get their hands on it

A mid-adult woman inspects a hair straightener in a modern retail store
Customers are impressed by the discount deal (stock image)(Image: Getty )

B&M customers have been left astounded after one shopper revealed a premium product she snapped up for a mere fraction of its original selling price. The budget retailer is known nationwide for offering a wide range of home goods and essentials at wallet-friendly prices.

The store regularly refreshes its stock with heavily discounted items, and the latest bargain has set tongues wagging on social media. A whopping £259.01 has been slashed off the price of a hair styling kit, sparking a buzz amongst hundreds online.

On the well-followed Facebook group Extreme Couponing and Bargains UK, a user named Kylie Whitaker posted a photo of the Soleil Endless Styling Set spotted at her local B&M. The kit includes straighteners, a curling wand, and a hot styling brush, reports the Liverpool Echo.

A shelf label indicated that the set’s original recommended retail price was £299, but thanks to B&M’s substantial discount, the trio of styling tools is available for just £39.99. Kylie captioned her find: “Not sure if these have been posted before or if they’re any good, but reviews online look good! £40 down from £260. Curling tong, straightener and hot brush.”

It appears that the set is currently an in-store exclusive, as it hasn’t made its way onto B&M’s website yet. Some of the tools included in the B&M set can be viewed on what appears to be the official Soleil website.

Soleil's IR+ Flat Iron
Soleil’s IR+ Flat Iron(Image: Soleil)

According to the site, Soleil’s IR Plus Flat Iron “releases a large amount of negative ions, neutralising the positive ions and reducing the amount of frizz and static”. Its Styling Comb includes five temperature settings and ‘Ionic technology’.

After testing the products, Kylie revisited the comments to post her review. “I’ve tried the styling brush and straightners. Both have temp controls – straighteners up to 230. Honestly both are VERY good,” she said.

“The straightners outperform my admittedly very old GHD’S. The styling brush impressed me too, I prefer it over the round brush on my Dyson Air Wrap as it’s much larger (although likely a lot more damaging). I haven’t given the tongs a go yet. It comes with a glove for those, which I think is a thoughtful addition. There’s also a warranty included!”

Soleil's 19mm Digital Curling Iron
Soleil’s 19mm Digital Curling Iron(Image: Soleil)

She even assured other customers: “To those concerned that they may be fakes, I’ve just registered the warranty. They def aren’t fake.” Her feedback quickly prompted a wave of responses in the comments. Donna chimed in with her opinion: “Very definitely not non-brand and an absolute bargain looking at prices in the website.”

Meanwhile, Sky added: “Bargain! Just wish the plates on the straighteners were slight wider, slimmer ones always rip at my hair.” Yet Rachel remained sceptical, posting a screenshot claiming to show the same set available online for £25, and cautioned: “I’m sorry but these aren’t a bargain. Always be wary of the RRP on things. The tools do not look like the ones on the real Soleil website.”

Yet, a different Facebook user named Stevie responded: “That’s not soleil’s website you’ve screen shot from. But they’re old line Soleil and they would’ve originally been very expensive given their current straighteners and styling brushes are around £300 each.”

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