One parent simply said ‘need’ while another added ‘I can confirm these are soooo soft & warm’
B&M Stores customers have said they’re ‘obsessed’ with a new range of all-matching PJs – and described it as a ‘new tradition’. The bargain chain of shops posted a video on Instagram of the offer, which sees the whole set being sold for as little as £5.
The ‘cute’ bow pyjamas are available in sizes from 2-7 for £5, 8-13 for £6. and Ladies from 8-16 for £8, with matching slippers £5 from size 3 and upwards.
The post already has almost 650 likes, and Bessie said: We’re obsessed with them, defo our new tradition!” B&M replied: “love that!”
Ashleigh said: “Thanks for the share we love them!!” A watcher added: “We loved them so much!”
Soph said: “£8 for the pjs what a bargain.” Mummy to simply posted: “Need.” Living said: “I can confirm these are soooo soft & warm.”
B&M has cut its profit guidance for the second time in a month, after it failed to properly account for an extra £7 million in costs.
Meanwhile, this week the company said £7 million of overseas freight costs were “not correctly recognised in cost of goods sold” in its results update two weeks earlier.
B&M said this was linked to an operating system update earlier this year. It told investors that the underlying issue has been resolved, but that it will have a financial impact on its results this year.
Adjusted earnings for the half year to September are set to have been around £191 million, reducing its previous estimate of £198 million.
B&M said group adjusted earnings are now set to be between £470 million and £520 million for the financial year, having previously guided to between £510 million and £560 million.
Bosses at the retail firm said they intend to launch a comprehensive “third-party review” into the incident.
It added that it still expects like-for-like sales growth to be “between low-single-digit negative and low-single-digit positive levels” over the second half of the year.
The update comes only two weeks after B&M blamed soaring costs and a slump in sales as it warned over profits.
It had reported a worse-than-expected 1.1% drop in UK like-for-like sales in the second quarter of the year.