B&M shoppers are stashing away these fruit carton-themed lip kits for Christmas
If your Instagram or TikTok feeds have lately been full of pastel fruit-carton packaging, you might have already caught whispers of B&M’s latest beauty drop: a £3 lip kit that’s got fans calling it a great alternative for cult favourite P. Louise’s Bad B***h Energy Lip Duo .
The B&M kit, named Luscious Lips Cheeky Pout, includes a lip mask and balm, and comes in playful flavours like Blueberry Pie and Raspberry Donut. Already, beauty lovers and bargain seekers alike are scrambling to nab one for themselves from their local stores.
The comparison to P. Louise is obvious at first glance: similar box-style packaging, bold font and a ‘fruit-juice carton’ aesthetic that’s become synonymous with the brand’s Bad B**ch Energy line (well worth a shop if you have the budget). But where the original might retail for £22, this B&M version sells for ten times less, at £3.
One B&M buyer posted online: “We got some of these today. One happy daughter. She has two of the P. Louise ones.” Others comment on how great the value is of the B&M buy.
Still, not everyone’s sold. Comments on social media range from enthusiasm to scepticism: “Copied the packaging but the products inside are nowhere near,” wrote one. Another noted, “You don’t even get lip gloss!”
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It seems that many view these kits as fun extras for younger fans, serving as a stepping stone into the world of beauty trends without the premium price. “For £3, it’s a fab alternative,” one commenter said, “even my 9-year-old would be pleased with it.”
Beauty insiders will also tell you that creating a hit alternative product for a fraction of the price is trickier than mimicking the visual look of. The real test lies in texture, staying power, scent and how true it wears over time, and for that reason, many are treating the B&M kit as a novelty rather than a proper swap.
But for parents shopping for young beauty fans in the run-up to Christmas, or anyone curious about P. Louise without wanting to fully commit, this gives a taste of trend-level lip kits without blowing the budget.
What’s clear is that B&M’s move taps into a craze for viral, highly visual makeup items, especially among Gen Z and teenage shoppers. It’s not just about beauty, it’s about owning something that looks collectable, shareable, and of-the-moment (you only have to look to the Labubu craze to know this is true!).
So, if you see that raspberry donut design looking back at you from the B&M display, it might be worth adding to your basket if you’re shopping for a young fan of P.Louise.