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Home » Boden’s £98 ‘favourite dress of the year’ reduced further down to £44
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Boden’s £98 ‘favourite dress of the year’ reduced further down to £44

By staff25 June 2025No Comments4 Mins Read

The Boden Bethany Smocked Jersey Dress is available in two prints – a green and white paisley pattern and a vibrant, abstract floral ensemble

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

Person wearing a green print long dress
Ruching makes this dress a flattering option(Image: Boden)

Fashion enthusiasts are flocking to Boden as the clothing brand currently offers a sale with discounts on numerous summer items. With temperatures rising in the UK and the holiday season upon us, customers seeking a breathable yet fashionable dress are in luck as the Bethany Smocked Jersey Dress at Boden is on sale, offering shoppers a saving of £53.90.

Two stylish prints are available in the sale – a boho green and white paisley design and a vibrant, abstract floral pattern. Both dresses would usually retail for £98, but for a limited time, shoppers can grab the green one for £44.10 and the floral one for £49.

Available in sizes 4 to 22, like many Boden styles, the dress comes with the option to choose from petite or regular. This ensures a universally flattering fit on all figures, with a silhouette designed to fall at low-calf.

READ MORE: GAP’s kids clothing sale with cut price Disney, Barbie and more for summer holidays

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Boden isn’t the only retailer offering impressive summer sales, with White Stuff and Nobody’s Child also joining in. The Lucy Mid Sleeve Midi Dress from White Stuff is on sale for £50, reduced from £75. It has received more than 400 five-star reviews from customers who have described it as ‘comfy’ and ‘beautiful,’ reports Yorkshire Live.

At Nobody’s Child, customers can enjoy up to 50% off summer styles. The Brown Tie Front Penelope Midi Dress has been marked down to £45 from £89 and it comes in this season’s trending shade. It also features an A-line skirt that should skim the body.

Bethany Smocked Jersey Dress

Shoppers can save more than £50 off this summer dress.

Shoppers have swooned over the Boden Bethany Smocked Jersey Dress, giving it a commendable 4.5 out of five stars. One thrilled customer declared ‘this might be the most comfortable dress I own’, before adding: “I am immediately in love with this dress. The stretchiness of the bodice makes it incredibly comfy to wear, not to mention form-flattering for wide variety of body types, and the flowiness of the skirt is the perfect complement.”

Echoing the sentiment, another review said: “Such a gorgeous dress. Ordered in the blue dandelion in a size 12 and fits perfectly. I’ve had so many lovely comments wearing it. Super comfortable and neck line isn’t too low. So far my favourite dress this year.”

Person wearing a printed long dress at the beach
Shoppers are picking up the Boden dress for the warmer weather(Image: Boden)

A third happy shopper shared their excitement: “I ordered this in green, I have a long body and the top of the dress fits perfectly. Hugs in all the right places without swamping my frame. Skirt is swishy and elegant, can’t wait to wear it. Bought for a pre-wedding event abroad.”

Yet, it wasn’t entirely a hit with shoppers, as one critic pointed out: “Good quality dress, but unfortunately the skirt had a lot more gathered fabric than I expected, making the skirt very full. Looked like more a formal dress than a work dress, which is what I wanted it for, so I wound up returning.”

Cheering on the design, another customer expressed their joy with the dress, commenting: “Interesting and attractive print. I wasn’t sure if it would suit me but bought it because I knew the shape would be flattering. I am pleased to find that it does suit me! I am looking forward to wearing this now the sun has come out.” Bargain hunters can snap up the dress from Boden from £44.10.

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