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Home » Boots cuts iconic noughties perfume to just £10 in exclusive sale for one day only
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Boots cuts iconic noughties perfume to just £10 in exclusive sale for one day only

By staff23 September 2025No Comments4 Mins Read

Boots has brought back its popular £10 Tuesday sale, with Britney Spears’ iconic Fantasy Eau de Parfum 100ml included in this week’s offer – but you’ll need to be quick

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The Boots £10 Tuesday sale has returned for another week – and shoppers have the opportunity to bag an iconic fragrance from the noughties in this week’s offer (September 23). The high street chain is selling Britney Spears Fantasy Eau de Parfum 100ml for £10, a massive reduction from its full price of £49.

Initially launched in 2005, the best-selling scent arrives in a pink bottle adorned with Swarovski crystals, making it a perfect present for anyone feeling nostalgic about the noughties. Marketed as a “light, feminine scent”, Fantasy is a fruity amber fragrance featuring top notes of lychee and kiwi, enhanced by heart notes of jasmine and white chocolate and rounded off with a musky base.

While Fantasy is frequently available for less than its full price, Boots’ £10 Tuesday deal outperforms offers elsewhere on the high street, including at Superdrug where it’s priced at £22, and The Perfume Shop where it’s marked down to £19.99. The one-day promotion at Boots also trumps Amazon, where Fantasy is selling for £17.50.

Boots has additionally featured Britney’s Midnight Fantasy Eau de Parfum 50ml in £10 Tuesday – a “sophisticated twist” on the original fragrance with top notes of plum and black cherry alongside a heart of orchid, iris and freesia. Typically costing £39, this means customers can purchase both perfumes for just £20 today rather than £88.

Amazon is also providing Midnight Fantasy for £10 to compete with Boots for customers who miss out on the £10 Tuesday offer, with these cherished Britney fragrances flying off the shelves. Both perfumes have garnered glowing feedback from buyers, with the original Fantasy achieving 4.7 out of five stars whilst its Midnight version secures 4.8, reports Chronicle Live.

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One Boots customer said of Fantasy: “This perfume is just amazing, super affordable for the amazing quality with an absolutely gorgeous scent. If you’re into sweet/musky scents you will love this, the scent lasts for ages and I got a few compliments while wearing this! Great to give or receive as a gift, I will definitely be buying again.”

Another reviewer agreed: “I have had this perfume since it came out. I love the smell, it’s very sweet and fruity. Its scent lasts all day and night. It makes me feel fab wearing it and I get a lot of comments off people that they love the scent and can’t believe what it is when I tell them it’s Britney Spears.”

And a third person praised: “I absolutely adore Fantasy. I have been using it for over 10 years and it is definitely something that I always find myself coming back to. It’s a lovely fruity, sweet scent that has amazing lasting power for the price. I will always repurchase this.”

However, some customers have noted that the fragrance might not be to everyone’s liking. One customer commented: “Used to wear this a lot when I was a bit younger but have purchased again recently. Forgot how sweet it was! If you like really sweet smelling perfume then this is perfect for you, but might be a bit too sweet for some.”

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