“Completely in love with this dressing gown! A winter staple! So soft and cosy, perfect for the cooler months! Such a gorgeous colour too!”

Black Friday is officially here and shoppers everywhere are snapping up deals as fast as they can. For those looking forward to settling down for cosy evenings this winter Boux Avenue has launched their ‘winter warmers’ and they’re being dubbed a staple for the colder months.

Since the Black Friday sale launched on the brand’s website dressing gowns have been selling one every three minutes. The long options will keep even your ankle warm and stop you needing to crank up the heating constantly in the run up to Christmas.

Our favourite is the Fluffy cut fur detail long dressing gown which is down to £52 in the Black Friday sale. It’s sold out in Steel Blue but still available in Cream and Neutral which is a pale beige.

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It’s pulled in a near perfect rating of 4.9 out of 5 from over 80 reviews. One shopper said: “Completely in love with this dressing gown! A winter staple! So soft and cosy, perfect for the cooler months! Such a gorgeous colour too!”

A second said: “I love this dressing gown so much, it’s the softest one I have ever found and stays soft after washing too. So many compliments on it a well.”

A third wrote: “Got this as a Christmas present for my mum and the quality is amazing! So soft and cosy, also the gift packaging is beautiful! It adds a nice quality touch to it.”

A fourth added: “The dressing gown was so nice and soft, we gifted it to her sister as it was too big, then bought another for my wife. We could have exchanged it, but it was too soft to give back.”

It’s been pointed out that it isn’t the cheapest option on the market with one shopper writing: “A little on the expensive side but well worth the money. Soft, fluffy and very warm.”

If you’re not a fan of dressing gowns there are thick pyjamas you can snap up – with 20% off it might be a good time to invest in this year’s Christmas pyjamas. We love this £46.40 cable lounge set that features ultra soft material and a hood that’s perfect for cuddling up on the couch. If you’d rather something that leaves a bit more skin out then there’s a cream shorts version for £38.40.

Of course there are also the brand’s iconic PJs in a bag which are selling one every single minute. This year’s check designs would make the perfect option for pictures matching with the family on Christmas morning.

Boux Avenue isn’t the only company offering winter warmers this time of year – Oodie have launched a Black Friday sale with their iconic oversized hoodies starting at £32.50.

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