Turkey has been one of the main holiday destinations for Brits since the mid-1990s, but it appears more and more Brits are ditching the hotspot for three new countries to explore
Turkey has long been a favourite destination for Brits seeking sun, sea and culture since the mid-90s.
The allure of its hot weather, exotic culture, affordable flights and the chance to explore the picturesque coasts of Antalya or the winding streets of Istanbul have drawn in countless UK holidaymakers. However, Turkey’s ongoing battle with inflation means that Brits are getting less value for their money.
According to World Data research, inflation rates have soared by 310 per cent in just five years, making the once budget-friendly destination less appealing. As a result, many are trading their two-week Turkish resort holidays for longer stays or even permanent relocations.
John Mason International, which helps over 10,000 Brits relocate each year, has identified three destinations they predict will see significant growth in 2025. These locations are quickly becoming popular choices for Brits looking to start a new chapter or simply explore a different part of the world.
Simon Hood, executive director at John Mason International, attributes Turkey’s inflation and changing travel attitudes to the rise of these emerging destinations.
India
India has seen a 118% increase in short to long-term relocations during 2023-2024, according to John Mason International movers. Recent data shows that around 617,000 British holidaymakers visit the most populous country on earth every year, reports the Express.
India, with its stunning architecture including the Taj Mahal and Red Fort, is a must-visit for history buffs and culture vultures. “India is set to be a major economic powerhouse in the coming years,” said Mr Hood.
“Multinational companies from all over the globe are clamouring to get involved – cities like Mumbai and New Delhi are quickly emerging as regional financial centres, with jobs opening left and right.”
South Africa
South Africa has also seen a significant surge in popularity from 2023 to 2024, with John Mason International reporting a 98% increase in relocations during this period. With its exotic wildlife, nature safaris near Johannesburg and Cape Town, and breathtaking landscapes, it’s no wonder that Time Out named Cape Town the second-best city to visit last year.
In addition to its mesmerising natural beauty, South Africa is also incredibly affordable. According to data from Intergate Immigration, monthly rents in South Africa are 65.3% lower than in the UK.
Skyscanner lists flights to Cape Town for as little as £652 for summer 2025.
Oman
Oman may not be on everyone’s holiday radar, but John Mason International has reported a whopping 277% increase in its popularity over the past 18 months.
Nestled beneath Saudi Arabia, Oman is making waves as a top destination for Brits seeking adventure and safety. With over 5 million residents and the cultural hub of Muscat, it’s been ranked one of the safest countries globally by Arabian Daily.
Mr Hood explains, “Several moves by the Omani government has made moving there an attractive prospect,” highlighting the 2022 decision to remove age limits for expatriate workers. He notes a trend in British travel: “Brits are evidently becoming more adventurous, since the 1980s we’ve traditionally moved or holidayed on Turkish and local Mediterranean coasts.”
But times are changing, as he adds, “But clearly a shift is happening, more and more Brits are seeking far flung adventures beyond Europe. Countries like Oman, India, and South Africa are rapidly growing and actively encouraging tourists to visit, and professionals to move – it’s really no wonder we’re seeing these stats at John Mason International.”