Research has found that a fifth of 18-28 year olds would rather share a post work-out selfie online than a picture of them out with their mates as 40% of adults feel guilt from a post gym tipple
A poll of 2,000 adults found a fifth of 18-28-year-olds would rather share a post work-out selfie online, than a picture of them out with their mates. However, they feel there’s a lack of venues catering to their health-conscious lifestyle, leaving them feeling isolated and frustrated.
The poll found that 40 per cent of all adults experience guilt when indulging in a drink after exercise. Despite prioritising fitness, a third admit the gym is their least favourite place for social interaction. To address this, energy drink manufacturer Reign Storm is launching The Energy Bar on June 24, a pioneering venue designed to cater to those seeking ‘clean’ social spaces.
The experimental venue will feature a healthy menu, areas for warm-up, cool-down and light cardio exercises, and a fitness-wear dress code, potentially offering a glimpse into the future of urban bar culture.
Rob Adkins, a representative from Reign Storm, commented: “Pubs and bars are awesome, especially in British summertime, but the experience becomes a lot less enjoyable if you don’t want to drink alcohol. “
“Our research found that UK adults are struggling to find venues that align with their clean-living aspirations, and we think it’s time to change that,” he said.
“The Reign Storm Energy Bar is a one-of-a-kind venue that fuses the clean-living priorities of a gym space, with the social benefits of a pub.”
The study also revealed the top things adults want from a social venue, including a space quiet enough to talk, and a place that benefits them both mentally and physically. Others desire ‘clean’ food and drink options or simply good ‘vibes’.
Concerns about limited alcohol-free choices and a general lack of clean or healthier alternatives were among the reasons given for not socialising at the pub. Meanwhile, a third found it too costly or claimed that visiting the pub made them anxious.
The spokesperson from Reign Storm added: “For lots of people, socialising is no longer just about having a drink – it’s about sharing experiences.”
“People want to be able to socialise in a healthy way, and what’s healthier than the gym? But there are lots of problems in trying to get your social life up to date in the gym, so a space where you can be clean and chatty is very much.”