People often buy boxes of chocolates to enjoy with others or to mark celebrations, but Cadbury’s new Double Deck Selection Box has left shoppers feeling unimpressed
Chocolate remains a beloved indulgence for many sweet-toothed foodies and never fails to deliver as a scrumptious treat. With plenty of brands on offer, there’s no shortage of choices available, but Cadbury continues to stand out as among the most favoured.
The brand has earned recognition for its iconic Dairy Milk bar, but the confectionery giant is equally celebrated for its assorted collections, including Heroes, Roses and Milk Tray that are ideal for sharing. These all feature an array of chocolates designed to cater to varying preferences and there are also assorted boxes perfect for gifting on special occasions, such as birthdays.
Cadbury released its latest Double Deck Selection Box containing two tiers packed with a variety of chocolates from the manufacturer, but customers have raised one particular grumble.
The Instagram account Newfoodsuk has gathered 373,000 followers and built a reputation for discovering the latest foods and snacks.
The page recently shared a photo of the new Cadbury selection box and wrote: “How amazing is this Cadbury Double Deck Selection Box!
“Now this selection box is deffo (definitely) a game-changer! We got this from Cadbury Gifts Direct!”
The bundle features one Cadbury Dairy Milk chocolate bar (110g), one Cadbury Dairy Milk chocolate bar (45g), one Cadbury Dairy Milk Chocolate Caramel bar (45g), one Cadbury Dairy Milk Chocolate Fruit and Nut bar (49g), a Cadbury Crunchie bar (40g), a Cadbury Twirl bar (43g), a Cadbury Flake bar (32), one Cadbury Curly Wurly bar (21.5g), one Cadbury Wispa bar (36g), one Cadbury Boost bar (48.5g) and a Cadbury Double Decker bar (54.5g).
A number of Instagram users were quick to spot that the selection box contains a Cadbury Dairy Milk chocolate bar featuring ‘Merry Christmas’ branding.
They shared their opinion that it’s premature for these items to be launched and promoted at this time of year.
One bewildered follower remarked: “Summer isn’t over yet and already posting selection boxes??? Why???
“I think we should enjoy the now and enjoy the summer. There’s plenty of time to think about Christmas when it gets closer.”
Another declared: “The fact [that] these are already on sale at the start of August…” Someone else simply proclaimed: “It’s August!!”
A fourth disgruntled follower added: “Nah sod off, it’s time for Halloween, not this nonsense.”
A different user revealed: “I actually saw Asda stocking things a couple of weeks ago. In July! It’s crazy, there’s no way people are buying for Christmas this early.”
Another shopper, commenting on the post, admitted they “like to shop for Christmas early” but questioned the sell-by date of the Cadbury Double Deck Selection box, given that sales appear to have started in early August.
However, a Cadbury fan was thrilled by the new product’s launch and exclaimed: “I need this!!”
Cocoa and Heart, a chocolate-making school based in London, provided information on how long chocolate can last beyond its sell-by or use-by date.
They suggest that milk chocolate typically lasts three to five months for low cocoa solids milk chocolate and six to nine months for artisan milk chocolate or milk chocolate with a higher cocoa solids content (40% cocoa solids).
The Cadbury Double Deck Selection box can be bought online from Cadbury Gifts Direct for £16.