The Cadbury Dairy Milk Winter Orange Crisp Chocolate Bar has been discontinued, meaning it won’t be available to buy this festive season – and fans are not happy
Chocolate lovers are in for a shock this Christmas as Cadbury’s has discontinued a beloved festive treat.
The Dairy Milk Winter Orange Crisp Chocolate Bar, a popular item usually released around September, will no longer be available this holiday season – or ever again.
The 360g bar, wrapped in Cadbury’s signature purple packaging, was filled with orange-flavoured crispy bites and was a favourite among fans. Despite its sister product, the Winter Mint Crisp, surviving the cut, the company decided to pull the orange variant.
This week, Cadbury’s announced that the bar would be officially discontinued to make way for new flavours. Needless to say, fans were not pleased with the unexpected decision.
One observant fan noticed the absence of the bar in their local supermarket and took to X (formerly Twitter) to ask Cadbury’s about it. They wrote: “@CadburyUK will you be bringing back the orange festive crisp bar this year? Pleeeeeeasse.”
In response, Cadbury’s said: “Hi there, we’re always adapting our Christmas range to ensure there’s something new for everyone. This year, we’ve made a few updates we think you will love. While this was not the expected news, they gave fans some hope: ” While this wasn’t the news fans were hoping for, the company did offer a glimmer of hope, adding: “We understand some will miss the Dairy Milk Orange Crisp Bar. Who knows, we might see them again next year. We hope this helps.”, reports the Daily Star.
The hopeful fan replied: “Fingers crossed it’s back next year! Me and my friends miss it!”
A spokesperson from Mondelēz International spilled the beans to The Sun, revealing: “At Cadbury we’re proud of our long-standing heritage in delivering treats that our fans have enjoyed for over 200 years and we’re always adapting our Christmas range to make sure that it is reflecting changing consumer taste buds, and there is a range of options available to enjoy.”
They added, “In line with this, the Cadbury Dairy Milk Orange Crisp Bar is no longer available, but we have plenty of other delicious options for consumers to choose from in our 2024 festive line-up, including some exciting new treats as well as our beloved Christmas classics and returning favourites like the Cadbury Dairy Milk Mint Crisp Bar.”
It’s not a great time to be an orange chocolate lover, as Cadbury also axed the Dairy Milk orange flavour just a few months back.