A study of 2,000 adults found they treat themselves to two of the flaky pastries each month
A survey of 2,000 adults has revealed that most adults indulge in the buttery pastries each month, at least twice a month. The study suggests that this equates to Brits consuming a staggering 1,771 croissants over their lifetime. However, despite their fondness for the pastry, three out of 10 believe they shouldn’t cost more than £1.
Currently, some high street bakeries are charging as much as £2.80 for a single croissant. In a cheeky response, Asda has commissioned an oversized croissant, five times larger than the standard size, to highlight the price disparity between different retailers. The supermarket’s own single serve bakery snack is priced at a mere 53p, compared to £3 for a similar product at other outlets.
An Asda spokesperson shared: “We had so much fun creating this giant croissant.”
“We want to make sure the tasty French snack is accessible to all and will now be selling single-serve croissants in our new bakery counter for five times less than some other bakery chains,” they added.
“The price of such a simple item has risen considerably in recent years, and so we wanted to raise awareness off this using non-other than a giant version.”
It comes after research revealed that 37 per cent prefer to purchase their croissants from the supermarket, either pre-packaged or from the bakery counter.
Additionally, 17 per cent believe they would struggle to distinguish between a supermarket-made croissant and a handmade artisanal one.
Over half said it was crucial that a croissant is authentically French, crafted using traditional Gallic techniques and ingredients.
The Asda spokesperson added: “There’s something undeniably comforting about a croissant – that perfect balance of crisp, flaky pastry and soft, buttery layers inside.
“Over the years, croissants have transitioned from being a continental treat to a firm favourite in British households and cafés, and it’s easy to see why. They bring a touch of indulgence to even the simplest of mornings.
“In the UK, we’ve wholeheartedly embraced the croissant, not just as a breakfast staple, but as a versatile snack throughout the day.
“But the prices have gone sky high in a number of our high street chains. We believe customers should be paying a fair price.”