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Home » Fragrance fans say Phlur’s new £25 fruity scent ‘looks like DKNY and is perfect for autumn’
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Fragrance fans say Phlur’s new £25 fruity scent ‘looks like DKNY and is perfect for autumn’

By staff1 August 2025No Comments4 Mins Read

This top trending fragrance brand has just dropped a new hair and body mist in a delicious new scent, and it has already got perfume lovers calling it ‘perfect for early autumn’

13:23, 31 Jul 2025Updated 13:26, 31 Jul 2025

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

woman spraying phlur mrs smith
A juicy new scent for summer and beyond(Image: Space NK)

As a beauty editor, I’ve tried and tested hundreds of perfumes, and nowadays I really don’t believe that you need to spend a fortune to get a gorgeous scent. I often reach for TikTok-viral fragrance brand PHLUR, for example, over my designer perfumes, and it makes some really lovely, luxe-looking body mists that start from £25.

Missing Person and Vanilla Skin are some of PHLUR’s most popular scents, but a new one has just dropped that has already got beauty fans excited.

PHLUR’s Mrs Smith Hair & Body Fragrance Mist has dropped today on the PHLUR website and on Space NK, priced at £25 for a 3oz bottle and £38 for an 8oz one. A crisp, juicy concoction inspired by the taste of a freshly picked apple, its top notes are Granny Smith apple, pear and watermelon, with a heart of apple blossom, violet and Pink Lady apple. Finally, it settles down into lingering base notes of pink praline and musk nectar.

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Laura holding Phlur Mrs Smith body mist
We had a first sniff of this(Image: Laura Mulley)

I’ve already had a sniff of this new body mist, and can confirm that it’s utterly delectable – more crisp and fresh than a lot of PHLUR’s other scents, which tend to lean more towards gourmand – and smells exactly like biting into a fresh green apple.

As Mrs Smith has only just hit the shops, there aren’t any shopper reviews of it yet online, however Reddit users’ interest was certainly piqued when they heard news of it launching:

“You had me at Granny Smith! Bet this will be a perfect scent for early fall or next spring!” one person wrote.

“IKR? But like ‘early fall’! It would be a great scent right as it starts to get a bit chiller, but not really cold,” someone else agreed. “Or when spring first starts and you want a really fresh scent on!”

A third person, however, compared it to an iconic perfume: DKNY Be Delicious Eau de Parfum, which starts from £47. “This looks very DKNY Be Delicious and I’m here for it!” they wrote.

DKNY Be Delicious Eau de Parfum
Beauty fans are comparing it to this iconic scent(Image: The Perfume Shop)

One potential downside to using a body mist instead of a traditional perfume is its longevity; they’re just not going to last as long on the skin as eau de toilettes or eau de parfums. However, you are of course paying less money per ml, so you can be a bit more free and easy with the spritzing.

If you are looking for other fruity fragrances that lasts a bit longer, Kayali has some excellent options. Have a sniff of Kayali Eden Sparkling Lychee | 39 Eau de Parfum, £73, or Kayali LOVEFEST Burning Cherry | 48, £73.

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