The traditional full English breakfast is evolving as younger generations increasingly opt for healthier, plant-based alternatives over classic staples like bacon and sausages.
The traditional full English breakfast is under threat, as younger generations are swapping out bacon and sausages for healthier alternatives like avocado and spinach. A survey of 2,000 adults revealed that 53 per cent of millennials and 49 per cent of Gen Z are also shunning animal products.
There has been an increase in ingredients such as avocados, salad leaves, and plant-based sausages compared to five years ago. Spinach has seen the most significant surge in popularity, with Gen Zs consuming 10 per cent more than they did in 2020. Meanwhile, the once-beloved bacon has seen a 10 per cent decline among meat-loving Boomers.
While Brits still have a soft spot for their fry-ups, 62 per cent are now making an active effort to ensure these are healthier. It comes after a man claimed ‘I lost 10st in a year without jabs, surgery or going to the gym’.
A doctor’s warning to people who drink even a ‘single cup of tea’.
NHS warns mouth symptom could be life-shortening disease.
A spokesperson for Just Egg, the innovative plant-based egg brand which commissioned the research ahead of its UK launch, said: “It’s clear the traditional breakfast and brunch landscape is being reshaped with the trend towards more plant-based foods.
“With old classics such as bacon and eggs hitting a downtrend – and plant power on the rise. But it’s clear old favourites like the Full English aren’t going anywhere – they’re just adapting as our tastes and priorities also evolve.”
As many as 41 per cent now at least sometimes swapping out ingredients such as eggs or bacon for something plant-based. Where as, 38 per cent now dedicate at least half of their plates to plants.
A quarter have reduced their animal product intake with a focus on their overall health, however 18 per cent admitted animal welfare concerns were driving the change and 15 per cent are motivated to reduce their environmental impact.
And an adventurous 14 per cent are changing their ways simply to try new plant-based foods.
The most popular ingredients that have been swapped out are sausages and eggs, according to OnePoll.com data.
And even if they haven’t tried it already, a third confirmed they would be open to trying plant-based egg alternatives in the future.
With factors such as doctor and nutritionist recommendations (19 per cent) and concerns about cholesterol (15 per cent) given as the main reasons for considering this.
Just Egg’s spokesperson added: “The shift towards plant-based foods is happening for a variety of reasons, including health priorities such as lowering saturated fat and increasing fibre-intake.
“But people are also realising that they don’t have to sacrifice on taste – or cut out the Full English fry-up – to eat healthier.”