The Channel 4 star, who has been a staple of Gogglebox since 2017, is now able to splash the cash thanks to keeping up his blue collar job while filming the reality show
Gogglebox star Pete Sandiford is on track to become a millionaire, thanks to some seriously smart money moves away from the TV screen. The 30-year-old, who’s been a fan favourite on the Channel 4 show since 2017 alongside his younger sister Sophie, has been quietly building a small fortune behind the scenes.
The siblings are known for having a hilarious back-and-forth, and have become staples of the Channel 4 show. While Pete’s telly antics earn him around £1,500 per episode – split with his sister, of course – he has never solely relied on fame to fund his lifestyle. In fact, he still works as a roofer and builder, and often splits his time between filming and being up on rooftops in his hometown of Blackpool.
Pete co-runs a successful construction business, TJ Joinery & Construction (NW) Ltd, which posted a tidy profit of over £88,000 in its first set of accounts. But that’s just the start of his entrepreneurial streak. He has recently launched two companies of his own: Corgi Media Ltd, which handles his earnings from the entertainment world, and Corgi Real Estate – a property investment firm.
His first real estate ventures involved purchasing a house in Fleetwood and an apartment in Thornton-Cleveleys, which are reportedly each worth £80,000.
Industry insiders say these investments, combined with his building business and TV work, have significantly boosted his net worth – and he is now well on the way to joining the millionaire club.
Although his bank balance is growing rapidly, Pete has stayed humble. He told The Sun he still finds it odd to be treated as a celebrity, adding: “I’m just a builder from Blackpool. It’s a bit strange when people know who we are. I was on a roof yesterday.”
Pete and Sophie first appeared on Gogglebox during its tenth season. Off-screen, Pete is married to Paige Yeomans, who he has two young children with. She gave birth to their son Jimmy in late 2021, and they went on to have Evie together in June 2023.
He tends to keep his family life private, and only confirmed his engagement after Sophie let it slip during filming. However, he did open up about a family-related matter on Gogglebox once, admitting his wife was stressing him out during the process of trying to plan Evie’s birthday party.
Pete told his sister: “Paige has been doing my head in. You know [daughter] Eva’s birthday party? Have you rung about the hot pot? Have you rung about the hot pot? I was in a meeting at work the other day and she rung me four times. Guess what about?”
With a chuckle, he continued: “Honestly, I said, why are we not just having sandwiches? Do I look like I am Jeff Bezos?” Meanwhile, Sophie previously worked at Debenhams before retraining as a florist. She has now launched her own business called Petali Floristry. She is also in a long-term relationship with boyfriend Ben McKeown.
The Mirror has reached out to Pete’s representatives for comment.
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