The waxwork of the beloved ‘British legend’ will be displayed alongside the figures of other national treasures like Sir David Attenborough and William Shakespeare
Madame Tussauds London will be unveiling a new wax figure this week – and it isn’t a celebrity this time. In fact, it isn’t even a human. However, the newest figure has earned its spot in the museum fair and square – as almost half of Brits consider it a British icon. That’s right – it’s the Greggs sausage roll.
This unlikely superstar will have its likeness displayed alongside Stormzy, William Shakespeare, and Sir David Attenborough in Madame Tussauds’ Culture Capital Zone. It is a space dedicated to those who have “helped shape the landscape of British culture”.
If it seems like a first, that’s because it is. In fact, this is the first time an individual food item has been immortalised by the team of studio artists. They used a traditional plaster moulding method with sample measurements, clay moulds and hand-painted details.
The artists “studied dozens of individual Greggs Sausage Rolls to ensure they captured its distinct crisp, flakey layers and unmistakable golden glaze”, Greggs said. Visitors can view the wax figure in all its glory, displayed on a regal blue velvet cushion and elevated on a plinth.
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Madame Tussauds’ studio manager, Jo Kinsey, said: “The Greggs Sausage Roll is synonymous with British culture – we just had to put it in our Culture Zone. Our artists have put in numerous hours to capture every detail of this popular menu item, the pressure was on to capture it perfectly.”
Kinsey added: “We took the process very seriously, making this creation the exact same way we make all our figures at the attraction.”
Meanwhile, Greggs CEO Rosin Currie said: “We’re absolutely thrilled that Madame Tussauds London has chosen to honour the Greggs Sausage Roll in such a unique and iconic way. It’s a true celebration of a national favourite, and we couldn’t think of a more fitting tribute in the lead-up to National Sausage Roll Day. Seeing our Sausage Roll receive the celebrity treatment is a proud and slightly surreal moment for all of us at Greggs.”
The wax sausage roll will be on display at Madame Tussauds from National Sausage Roll Day on June 5, throughout the month.
According to new research, the Greggs sausage roll ranks among other British icons like the cast of Gavin & Stacey, Noel and Liam Gallagher, and Ian Beale from Eastenders. The survey of 2,000 UK adults found that Gen Z were particularly big fans of the pastry, with 76 per cent agreeing to its ‘British icon’ status.
Greggs sausage rolls have also found fans in some pretty big names. Hollywood actor Kiefer Sutherland has shared his love of the pastry on national television, while musician Teddy Swims requested sausage rolls ahead of his Manchester gig earlier this year.
The Queen’s Gambit actress Anya Taylor-Joy once dubbed Greggs a “national treasure” in a 2022 LADbible Snack Wars interview. When presented with a sausage roll, she said: “This is a Greggs sausage roll. This is the s***… I had this for breakfast like nearly every day on Emma… I love this.”